Nutshell

APRIL 17, 2020

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If BOUNDLESS 2020 also featured some new elements—including sponsorships and an awards ceremony—which gave the event a big-show feel, even if they created some additional headaches. JACK VIRAG, CONTENT MARKETING ASSOCIATE. “I

Conference 126

Conference Top of Funnel Promotion Social Media 126

Sales and Marketing Management

MARCH 5, 2020

Author: Leeatt Rothschild Sales managers are racing to hit their 2020 goals, which are likely higher than last year’s. Commonly used in limited promotions, like reducing inventory or a new product launch, SPIFs allow reps to focus on a specific activity rather than their overall performance.

Incentives 265

Incentives Incentive Commission How To 265

Nutshell

OCTOBER 30, 2020

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. You’re probably doing it to promote your company brand and reach a targeted audience.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

MarketJoy

JULY 14, 2020

Before the pandemic, economists from all around the world had been warning that another recession was eminent in late 2020. At MarketJoy we have made a comprehensive list of some essential ways with which you can recession-proof your business in 2020 and beyond. This is one of the cheapest, if not free, ways to promote your business.

How To 98

How To Social Media Scale Lead Rank 98

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Data trends support the success of customer-centric strategies.

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Connext Digital

OCTOBER 27, 2021

The 2020 holiday season saw online spending in the U.S. 2 This trend is expected to continue this year with experts forecasting an 11% to 15% increase in 2021 holiday e-commerce sales compared with the same period in 2020. The 2020 holiday season saw online spending in the U.S. from 2019 to a record $188.2

Email Marketing 115

Email Marketing Marketing Discount Campaigns 115

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 92

Loyalty Marketing Lead Rank Face-to-face 92

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. Source: ZoomInfo.

Company 246

Company Face-to-face Enterprise Enterprise 246

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Salesmate

MAY 12, 2020

Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone. And by marketing, I am talking about displaying your product or service in front of people with money. Not everyone has a natural knack of a seasoned sales or marketing professional.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 110

Education Marketing Campaigns Nonprofit 110

Nutshell

OCTOBER 30, 2020

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. You’re probably doing it to promote your company brand and reach a targeted audience.

Webinar Metrics 71

Webinar Metrics Conference Software Software 71

SocialSellinator

OCTOBER 29, 2020

Are you actively promoting your business through social media marketing ? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales.

Social Media 144

Social Media Media Analytics Tools 144

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. The whole point of data collaboration is to promote sales and marketing alignment.

Data 246

Data Intent Data How To Intent 246

Appbuddy

DECEMBER 7, 2020

In the first post of our “festive reading” series, we considered how 2020 was a catalyst for email innovation and adoption of new technology. Laughter is truly the best medicine, and some brands are banishing the pandemic gloom by bringing a light touch to their Christmas promotions, designed to put a smile on customers’ faces.

Trends 52

Trends Campaigns Retail Scale 52

Pipeliner

FEBRUARY 12, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Every marketing campaign should have goals. Determine the campaign goals.

Account Based Marketing 69

Account Based Marketing Account Marketing Scale 69

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Businesses must take aggressive action to spur an economic bounceback in 2020. to April 2020, the number of active business owners in the United States plunged by 3.3 The impact of these changes is highlighted in the marketing segment.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Hubspot Sales

JULY 15, 2020

One of the toughest changes sales leaders need to adapt to is the dramatic impact the events of 2020 have had on win rates. Not only is it more cost-effective for B2B businesses to focus more on their existing customers, it also provides opportunity for acquiring new high-value customers through referral marketing. Image Source.

Pipeline 123

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 123

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan How important is digital marketing spend? A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow.

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

JANUARY 11, 2021

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The pandemic altered plans for hundreds of gatherings in 2020, with the turning point beginning in late Q1. Figure 1 : January-through-March conference activity in 2021 trails the same period in 2020.

Conference 162

Conference Tourism Hotels Face-to-face 162

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

JANUARY 11, 2021

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. Winter conference season won’t rebound in 2021 The pandemic altered plans for hundreds of gatherings in 2020, with the turning point beginning in late Q1. However, not all companies are taking that approach.

Conference 130

Conference Tourism Hotels Face-to-face 130

Salesmate

MARCH 17, 2020

In this article, I am going to tell you how you can equip yourself better for handling potential customers by creating a winning sales process for your startup in 2020. Startup owners must create a flexible sales process for accommodating the dynamic market, tech innovations, or the changes in your own way of operations.

Sales Process 125

Sales Process Top of Funnel Buyer Persona Lead Rank 125

Sales and Marketing Management

AUGUST 31, 2020

Author: Gerard Lafond When we kicked off 2020, no one could have anticipated the rollercoaster this year would become. While virtual events are new to many organizations, there are several simple tips marketers can take into consideration when thinking through how to tackle this type of event. .

Conference 177

Conference Cancellation Social Media Promotion 177

Sales Hacker

NOVEMBER 9, 2020

But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. This isn’t the only effect WFH has had on the sales tech market, though. You can access the full 2020 Startup Sales Stack Report here. NPS and Support.

Lead Rank 117

Lead Rank Lead Scoring Trends Report 117

SBI

OCTOBER 28, 2020

Mediafly Acquires Presentify to Transform Marketing and Sales Content. To get the most out of a sales enablement platform, sales and marketing teams must transform ordinary content that is static and boring to extraordinary stories that visually stand-out.

Marketing 120

Marketing Sales Enablement Collateral Buyer 120

Pipeliner

SEPTEMBER 28, 2022

Mark Havenner is a marketing communication strategist. He primarily works with brand and business leaders to get more market visibility. In this expert insight interview, Mark discusses “transitioning marketing and communication mindsets for the next era of business.” Marketing Communication Professionals.

Video 52

Video Marketing Face-to-face Analytics 52

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Regardless, 2020 will have an indelible impression on business operations for quite some time. At the end of 2020, we had attained over 1,000 leads from 25 webinars, which surpassed the goal we set in January.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of re v enue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 100

Top of Funnel Marketing How To Funnel 100

Pipeliner

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. million in 2020. When promoting your cannabis products, you first make the customers aware.

Marketing 87

Marketing Licensing Distribution Trends 87

Salesmate

MAY 19, 2020

With an entrepreneurial mindset, you decide to take a step toward the real-estate industry in 2020. . Yes, the market is booming at a great pace, but so is the competition. To succeed in this highly competitive and challenging market, you need to build a strong foundation, take the right course of action, and concentrate on growing.

Real Estate 82

Real Estate Licensing Insurance Insurance 82