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5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Attending virtual conferences is one way to gain exposure within your industry.

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The Phrase of the Year Is Seller Access

No More Cold Calling

Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” According to Hubspot’s 2021 Sales Enablement Report , more than 40 percent of salespeople say prospecting is the most challenging part of the sales process, despite the fact that 77.3

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Digital Is Spared from Sweeping Budget Cuts

Sales and Marketing Management

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

Here’s the thing: we have more channels, content, and technology to reach potential customers. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

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The Ultimate Guide to Creating A Top Lead Strategy in 2021

LeadBoxer

We’ve compiled a list detailing the top lead strategy approaches for 2021, coupled with impressive statistics that will make you want to get started using them today. Webinars You can start creating video content by hosting live and recorded webinars.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar! September 23, 2021 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this exclusive webinar, you’ll hear B2B expert Howard J. In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle.