Expert insights. Personalized for you.
One of my favorite activities to work on as a product marketer is win/loss reviews. we ask them to introduce one of our product marketing managers (PMMs) to their main point of contact to do a win or loss review. product marketing MORE
Because they all rely on sales professionals having to memorize a ton of product information and recall it days, weeks, or months later. And this fails in modern enterprise companies due to their massive product catalogs and/or a rapidly changing product lineup. Product Launches. MORE
This means making your product offering so compelling, the buyer has no choice but to want to contact you. Buyers are not interested in your products or services. What they are interested in is what your products and services will do for them or their business. The buyer has probably done a lot of homework already, and will know a lot about the products if they are interested. Tell me how your products and services have benefited other, similar companies. MORE
Executives and Sales leaders are looking at revenue plans, go to market strategies, budgets, and new product offerings. Article Sales Strategy A-Players b2b budgets companies Corporate Strategy executives global sales Go-To-Market jobs john young leaders market Matt Sharrers maturation org organizations product offerings quota setting revenue revenue plans saas sales Sales Force sales leaders SalesForce sbi Scott McLeod strategies svp toolIt’s that time of year. MORE
Customers’ perception of value: Customers base their decisions on how they perceive the value of your company’s products or services. So, you don’t have to manage to the numbers, but instead, you manage to the skills, knowledge, and behavior of your sales team as well as your value proposition and product offerings. MORE
Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers. Tailored Conviction & Authenticity: Make Them Believe Your Faith in the Product. Sales development is now the need-to-know skill set for growth and enterprise companies. MORE
It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. Productivity: How can your solution save them time and maximize efficiency? MORE
The business-focused social platform allows you to connect with professional people who need your product or service. I’d love to connect and follow your thoughts on [a topic that aligns with your prospect’s role and your product]. What are the benefits that your product offers? MORE
Acquisitions such as VoiceVibes drive these capabilities into Bigtincan product offerings. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement. MORE
Our companies can’t build products, offer services, invoice, or get revenue until we sell something. Related Posts: Product Centric Selling, It Really Is About Us! We all say this, “Nothing happens until someone sells something.” ” I don’t know how many times I’ve used that expression. I was reminded of it reading an article the other day. I started reflecting on this. It’s natural for we “sales” types to think about this. MORE
I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product offers. Here are five things I’ve learned about marketing and selling an expensive product MORE
A simple heat map, which visually represents the relationship between sales results and potential, offers companies an effective overview of performance. Any aspects that keep showing up are actionable indicators of how the company can improve the product, service, or sales processes, so next time, price won’t be the issue. MORE
ChipMonk has scaled its operations, customer reach, and product offerings to grow its sales rapidly. In this Closer’s episode, we connect with Jose Hernandez, the Co-Founder of ChipMonk Baking, a decadent dessert company that is making healthy and delicious sweet treats. MORE
Some businesses structure their product offerings around activities (white water rafting companies, tour companies, etc.) while others use activities to supplement their offerings and further engage various audiences (staff retreats, nonprofit fundraisers, company class sales, etc.). MORE
We dove deeper, we looked at the product lines driving the most revenue. Over 95% came from their older, traditional product lines. Yet the future growth of the company was based on success with sales of new product lines and new markets they were targeting. MORE
Clint is here to share how he teamed with his peers in product and sales to launch a game-changing new product offering with. Marketing Strategy Podcast Product Strategy clint poole CMO game changing product keys to success lionbridge messaging product creation Product Launch product management product marketing SVP of marketingOur guest on SBI TV’s Fast Frame is Clint Poole, the CMO and SVP of Marketing for Lionbridge. MORE
We constantly declare our value in every conversation we have with customers, positioning it around the superiority of our products and services. The thing is, value is seldom about our products/offerings. Yet most of our discovery process focuses on how to position and present our offerings. But the value isn’t in the product or solution, itself. MORE
With literally thousands of software products offering some level of CRM functionality, hitting the top five in this incredibly competitive category is a tremendous honor. MORE
Unless salespeople are truly curious, they fail to: engage prospects, master new products offerings or grow from constructive feedback. What lies at the root of every great invention, transformation and friendship, is curiosity. The post The Curiosity Factor in Sales and Leadership appeared first on SHARI LEVITIN. Closing the sale MORE
On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. What issue were you looking to fix with our product?” MORE
You offer a price discount as an inducement, but still the prospect sees no reason to buy TODAY. As an example, let’s imagine one of the benefits your product offers is that it helps clients save money on their heating costs. If they will save money with your product, then they are losing money without it. If your product costs £1,500, the prospect is going to spend more than the cost of your solution in less than ten days! The sales interaction went well. MORE
Does the price of my product offer enough value for you to invest? Does the price of my product offer enough value for you to invest? Sales is a value conversation. Sales Person: Do you see value Mr. Customer? Have I demonstrated enough value that you’d like to buy? The Customer: Yes. It’s really that simple. This is a good conversation. The customer has a choice. Everything else is part of the dance. MORE
As we discussed in our article, “What Explains Zoom Video’s Success During the Coronavirus,” Zoom’s growth is not likely attributed to a complex marketing strategy (since the company is fairly minimalist in its approach), but rather a prioritization of product quality and customer experience. MORE
With the rise in the number of products offered for retail purchase, the significance of packaging rose as well. So, in today’s Expert insight Interview, we discuss branding regarding packaging with our guest, Michael Keplinger. MORE
To further complicate matters, most organizations’ products and solutions, markets, and selling landscapes are constantly evolving. And even the most seasoned reps require help getting up to speed on new product offerings, markets, and methodologies. . MORE
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). 54% of executives say AI solutions implemented in their businesses have already increased productivity ( source ). 80% of business and tech leaders say AI boosts productivity and creates jobs ( source ). MORE
Sales team must understand and believe in the product offering. Does your company have a “No Negotiation” policy when it comes to sales? If not, I highly encourage you to get one in place. Once the policy is implemented, there are six rules to follow. If you don’t adhere to them in the first few weeks after the policy is established, then there is little chance the policy will work. These rules are: 1. Management supports the policy 100 percent. MORE
Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Enterprise leads are the gold standard of lead generation. MORE
If your way of working with customers today is product-based (presenting information, discovering pains, negotiating prices, etc) you may need to identify how you can be more valuable to your prospects. Create emails that talk about business issues, not your products. Offer consultations to prospects about how other companies have used your services and the results they have achieved. MORE
SAP Configure Price Quote (CPQ) streamlines your quote, approval and proposal process for your configurable product offering, so your company can sell faster. Key Capabilities of SAP Configure Price Quote (CPQ). MORE
What should you do when your prospect seems unsure and resists your offer? Instead of dropping the price, modifying the terms, or otherwise changing the offer as soon as a prospect displays resistance, take a step back. Products and services are more complicated than ever today. MORE
More than the product, the quality of the product, or the solution the product offers your customer? In This Episode of The Buyer’s Mind with Jeff Shore: Kelly Riggs, author and speaker, shares his insights with Jeff about the importance of the sales person. After all if sales really just a matter of having the right information, then the internet would be the only place people buy things. No fuss, no muss. MORE
Often weights vary from region to region, vertical to vertical and product to product. Additionally, companies with multiple products/offerings can have multiple ICPs. World Class marketing leaders invest in defining their Ideal Customer and calculating the total market potential for their products and services. Marketing leaders are under great pressure these days. They need to produce, and produce fast. MORE
Then tell a story about a past customer in a similar position who was helped by your product offering. So, for example, when trying to influence a decision maker, don’t just talk about your product. MORE
Navigating these current challenges has also presented the opportunity to reimagine what is possible from product offerings and new revenue streams to. There’s no denying it – unity, connection, and community are the marquee themes in the COVID-19 business world. MORE
We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. MORE
However, Article Sales Strategy Uncategorized 2019 account management AM b2b best practices channel optimization channel partners CRM fall-out KPIs leader malorie feidner Marketing metircs OEM Partner Operational Readiness Tool partner prioritization tool partner selection partner strategy performance product offerings recruiting sales operations sales strategy sbi SBI blog symbiotic relationship system integration VARAre Your Sales Operations Chaotic? MORE
Article Corporate Strategy Sales Strategy channel framework channel optimization channel sales cover market indirect channels sales leader select channels selling channels svp of sales MORE
Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. MORE
In many salespeople’s minds, the most important thing they need to improve is their product knowledge. They think that if they have an in-depth knowledge of everything their product does, they will. [[ This is a content summary only. Sales Tips how to sell your product offering your client something for the future using emotions to sell your product MORE
product-offer 
SBI Growth
AUGUST 2, 2017
Article Corporate Strategy Sales Strategy channel framework channel optimization channel sales cover market indirect channels sales leader select channels selling channels svp of sales
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SBI Growth
MAY 13, 2019
However, Article Sales Strategy Uncategorized 2019 account management AM b2b best practices channel optimization channel partners CRM fall-out KPIs leader malorie feidner Marketing metircs OEM Partner Operational Readiness Tool partner prioritization tool partner selection partner strategy performance product offerings recruiting sales operations sales strategy sbi SBI blog symbiotic relationship system integration VARAre Your Sales Operations Chaotic?
SBI Growth
AUGUST 28, 2018
Executives and Sales leaders are looking at revenue plans, go to market strategies, budgets, and new product offerings. Article Sales Strategy A-Players b2b budgets companies Corporate Strategy executives global sales Go-To-Market jobs john young leaders market Matt Sharrers maturation org organizations product offerings quota setting revenue revenue plans saas sales Sales Force sales leaders SalesForce sbi Scott McLeod strategies svp toolIt’s that time of year.
MTD Sales Training
JUNE 26, 2014
In many salespeople’s minds, the most important thing they need to improve is their product knowledge. They think that if they have an in-depth knowledge of everything their product does, they will. [[ This is a content summary only. Sales Tips how to sell your product offering your client something for the future using emotions to sell your product
SBI Growth
APRIL 4, 2020
Navigating these current challenges has also presented the opportunity to reimagine what is possible from product offerings and new revenue streams to. There’s no denying it – unity, connection, and community are the marquee themes in the COVID-19 business world.
SBI Growth
MARCH 23, 2018
Clint is here to share how he teamed with his peers in product and sales to launch a game-changing new product offering with. Marketing Strategy Podcast Product Strategy clint poole CMO game changing product keys to success lionbridge messaging product creation Product Launch product management product marketing SVP of marketingOur guest on SBI TV’s Fast Frame is Clint Poole, the CMO and SVP of Marketing for Lionbridge.
Closer's Coffee
SEPTEMBER 7, 2021
ChipMonk has scaled its operations, customer reach, and product offerings to grow its sales rapidly. In this Closer’s episode, we connect with Jose Hernandez, the Co-Founder of ChipMonk Baking, a decadent dessert company that is making healthy and delicious sweet treats.
Canidium
MARCH 26, 2020
SAP Configure Price Quote (CPQ) streamlines your quote, approval and proposal process for your configurable product offering, so your company can sell faster. Key Capabilities of SAP Configure Price Quote (CPQ).
Nimble - Sales
APRIL 1, 2020
Some businesses structure their product offerings around activities (white water rafting companies, tour companies, etc.) while others use activities to supplement their offerings and further engage various audiences (staff retreats, nonprofit fundraisers, company class sales, etc.).
Guru
MAY 14, 2020
One of my favorite activities to work on as a product marketer is win/loss reviews. we ask them to introduce one of our product marketing managers (PMMs) to their main point of contact to do a win or loss review. product marketing
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Leading Results Rambings
JANUARY 17, 2019
I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product offers. Here are five things I’ve learned about marketing and selling an expensive product
Pipeliner
OCTOBER 7, 2020
With the rise in the number of products offered for retail purchase, the significance of packaging rose as well. So, in today’s Expert insight Interview, we discuss branding regarding packaging with our guest, Michael Keplinger.
Zoominfo
FEBRUARY 16, 2021
Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.
Zoominfo
FEBRUARY 18, 2021
As we discussed in our article, “What Explains Zoom Video’s Success During the Coronavirus,” Zoom’s growth is not likely attributed to a complex marketing strategy (since the company is fairly minimalist in its approach), but rather a prioritization of product quality and customer experience.
Zoominfo
MARCH 4, 2021
On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. What issue were you looking to fix with our product?”
Zoominfo
FEBRUARY 17, 2021
The business-focused social platform allows you to connect with professional people who need your product or service. I’d love to connect and follow your thoughts on [a topic that aligns with your prospect’s role and your product]. What are the benefits that your product offers?
The Sales Hunter
JANUARY 14, 2014
Sales team must understand and believe in the product offering. Does your company have a “No Negotiation” policy when it comes to sales? If not, I highly encourage you to get one in place. Once the policy is implemented, there are six rules to follow. If you don’t adhere to them in the first few weeks after the policy is established, then there is little chance the policy will work. These rules are: 1. Management supports the policy 100 percent.
Zunos
OCTOBER 11, 2021
Because they all rely on sales professionals having to memorize a ton of product information and recall it days, weeks, or months later. And this fails in modern enterprise companies due to their massive product catalogs and/or a rapidly changing product lineup. Product Launches.
A Sales Guy
JANUARY 9, 2013
Does the price of my product offer enough value for you to invest? Does the price of my product offer enough value for you to invest? Sales is a value conversation. Sales Person: Do you see value Mr. Customer? Have I demonstrated enough value that you’d like to buy? The Customer: Yes. It’s really that simple. This is a good conversation. The customer has a choice. Everything else is part of the dance.
Sales and Marketing Management
MARCH 4, 2019
Customers’ perception of value: Customers base their decisions on how they perceive the value of your company’s products or services. So, you don’t have to manage to the numbers, but instead, you manage to the skills, knowledge, and behavior of your sales team as well as your value proposition and product offerings.
Smart Selling Tools
JANUARY 24, 2021
Acquisitions such as VoiceVibes drive these capabilities into Bigtincan product offerings. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement.
Zoominfo
JANUARY 26, 2021
Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Enterprise leads are the gold standard of lead generation.
Partners in Excellence
APRIL 4, 2021
Our companies can’t build products, offer services, invoice, or get revenue until we sell something. Related Posts: Product Centric Selling, It Really Is About Us! We all say this, “Nothing happens until someone sells something.” ” I don’t know how many times I’ve used that expression. I was reminded of it reading an article the other day. I started reflecting on this. It’s natural for we “sales” types to think about this.
Partners in Excellence
AUGUST 31, 2021
We constantly declare our value in every conversation we have with customers, positioning it around the superiority of our products and services. The thing is, value is seldom about our products/offerings. Yet most of our discovery process focuses on how to position and present our offerings. But the value isn’t in the product or solution, itself.
DiscoverOrg Sales
SEPTEMBER 20, 2016
Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers. Tailored Conviction & Authenticity: Make Them Believe Your Faith in the Product. Sales development is now the need-to-know skill set for growth and enterprise companies.
MTD Sales Training
MAY 12, 2017
If your way of working with customers today is product-based (presenting information, discovering pains, negotiating prices, etc) you may need to identify how you can be more valuable to your prospects. Create emails that talk about business issues, not your products. Offer consultations to prospects about how other companies have used your services and the results they have achieved.
Zoominfo
JUNE 26, 2020
It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. Productivity: How can your solution save them time and maximize efficiency?
Shari Levitin
JANUARY 30, 2020
What should you do when your prospect seems unsure and resists your offer? Instead of dropping the price, modifying the terms, or otherwise changing the offer as soon as a prospect displays resistance, take a step back. Products and services are more complicated than ever today.
Nutshell
JANUARY 15, 2020
With literally thousands of software products offering some level of CRM functionality, hitting the top five in this incredibly competitive category is a tremendous honor.
MTD Sales Training
JANUARY 4, 2018
This means making your product offering so compelling, the buyer has no choice but to want to contact you. Buyers are not interested in your products or services. What they are interested in is what your products and services will do for them or their business. The buyer has probably done a lot of homework already, and will know a lot about the products if they are interested. Tell me how your products and services have benefited other, similar companies.
MTD Sales Training
NOVEMBER 3, 2011
You offer a price discount as an inducement, but still the prospect sees no reason to buy TODAY. As an example, let’s imagine one of the benefits your product offers is that it helps clients save money on their heating costs. If they will save money with your product, then they are losing money without it. If your product costs £1,500, the prospect is going to spend more than the cost of your solution in less than ten days! The sales interaction went well.
Jeff Shore
SEPTEMBER 26, 2018
More than the product, the quality of the product, or the solution the product offers your customer? In This Episode of The Buyer’s Mind with Jeff Shore: Kelly Riggs, author and speaker, shares his insights with Jeff about the importance of the sales person. After all if sales really just a matter of having the right information, then the internet would be the only place people buy things. No fuss, no muss.
Mindtickle
AUGUST 19, 2021
To further complicate matters, most organizations’ products and solutions, markets, and selling landscapes are constantly evolving. And even the most seasoned reps require help getting up to speed on new product offerings, markets, and methodologies. .
SBI Growth
AUGUST 12, 2013
Often weights vary from region to region, vertical to vertical and product to product. Additionally, companies with multiple products/offerings can have multiple ICPs. World Class marketing leaders invest in defining their Ideal Customer and calculating the total market potential for their products and services. Marketing leaders are under great pressure these days. They need to produce, and produce fast.
Partners in Excellence
OCTOBER 12, 2021
We dove deeper, we looked at the product lines driving the most revenue. Over 95% came from their older, traditional product lines. Yet the future growth of the company was based on success with sales of new product lines and new markets they were targeting.
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). 54% of executives say AI solutions implemented in their businesses have already increased productivity ( source ). 80% of business and tech leaders say AI boosts productivity and creates jobs ( source ).
Selling Essentials RapidLearning Center
MARCH 17, 2021
Then tell a story about a past customer in a similar position who was helped by your product offering. So, for example, when trying to influence a decision maker, don’t just talk about your product.
Sales and Marketing Management
JUNE 24, 2019
A simple heat map, which visually represents the relationship between sales results and potential, offers companies an effective overview of performance. Any aspects that keep showing up are actionable indicators of how the company can improve the product, service, or sales processes, so next time, price won’t be the issue.
Zoominfo
AUGUST 5, 2021
We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.
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