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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? I’ve never in my career seen an instance where we could accurately predict the competitive landscape, market conditions, or customer preferences, two years in advance.

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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. You probably already know what churn is, but as a refresher, here is how you calculate your churn rate: This number acts as the basis for building your customer attrition and retention strategies.

Churn 173
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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. You probably already know what churn is, but as a refresher, here is how you calculate your churn rate: This number acts as the basis for building your customer attrition and retention strategies.

Churn 130
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Do Your Communications Encourage Your Audience to Act?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do Your Communications Encourage Your Audience to Act? Therefore, do your communications encourage your audience to act as you desire? The Problem: Upon marketing the date on the online calendar, a link did not accompany it.

ACT 78
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3 Ways to Keep Your Customers Happy & Improve Retention

Pipeliner

In the Harvard Business Review, one study even showed that increasing customer retention by only 5 percent will increase profit margin by 25 to 95 percent. The quickest fix to improve customer satisfaction and retention rates is to remember that customers are human. Customer retention is the key to success.

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

So today, we’re diving deep into the world of customer retention. Keep reading to learn what customer retention is, why it’s vital to business success, and what you can do as a sales rep to better retain your customers. You’re a salesperson, which means your primary job is to meet with prospects and close deals.

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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect. The CPRA also: Limits data retention.

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