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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. Lead with a helpful, customized prospecting message. Craft customized questions to uncover the prospect's pain. Buyers don’t want to be prospected, demoed, or closed.

Inbound 137
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Lead generation and nurturing best practices for SMBs

Act!

Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services. Lead-generation strategies aim to attract prospects, collect their information, and establish initial contact.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. For example, let’s say you’re creating a video advertisement for your newest product. Right-brained marketers can often form deeper connections with prospects and customers.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

There’s a subreddit for just about every topic imaginable, but here are a few examples that might interest digital marketers: /r/business. /r/marketing. r/advertising. /r/Entrepreneur. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. r/marketing. /r/advertising.

B2B 157
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How to use the marketing flywheel method to supercharge your business

Nutshell

A flywheel is a mechanical device that’s designed to store rotational energy in an efficient way. Conversion: The prospect makes a purchase and becomes a customer. Delight: Companies delight their prospects by providing them with relevant and timely content, easy buying processes, and excellent customer service.

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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. The latest and greatest in technology use AI and machine learning to analyze prospect data and tailor campaigns to each person you contact. Here’s how: 1. Personalize event promotion with AI.

Lead Rank 196