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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

From a digital marketing perspective, strategic use of social media can be a prime strategy for boosting awareness and generating business leads – especially when harnessing social media influencers and the dynamism of influential marketing. For more insights on how small businesses can maximize digital marketing, explore here.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

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Small Business, Big Wins: Inspiring Stories of Digital Marketing Success

BuzzBoard

The narrative of a small enterprise soaring to industry stardom is highly compelling. There’s no shortage of digital marketing success stories among small businesses, underscoring the reach and influence of these techniques. One strategy small firms exploit is search engine optimization (SEO).

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How can I prove that Digital Marketing is Cost Effective for Small Business?

BuzzBoard

For example, those investing in social media advertising or search engine optimization (SEO) have seen a substantial increase in web traffic, improved brand credibility, and sales growth. Take, for instance, a local sandwich shop that, through online advertising and social media platforms, increased customer engagement and boosted sales.

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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Without any further ado, let’s jump right ahead to the list of Sales LinkedIn Influencers: 1. Gary Vee is the influencer we all know & follow at least on one social media platform.