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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. The event is held at Microsoft's headquarters, which means a tour could be one of your “off-the-clock” escapades. Advertising Week New York. Facebook F8.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. Yet the company did more than just install solar panels.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

As a Sales & Marketing Leader, you are responsible for driving lead generation. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. To be effective, carefully consider how you drive social media through the sales field. Problem Examination. Did we get that right?

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Incident response tools. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover …. Bret Arsenault, CISO, Microsoft. David Sheidlower, CISO, Global Media & Advertising Firm. Integrated threat intelligence and analysis. Cyber-attack detection technologies.

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Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

According to a report on cross-screen engagement released by Microsoft Advertising, Flamingo Research and Ipsos, there appear now to be four common multi-screen pathways to potential customers or consumers. Every day is filled with new marketing research especially with the ongoing influence of mobile technology.

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