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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. The event is held at Microsoft's headquarters, which means a tour could be one of your “off-the-clock” escapades. Advertising Week New York. Facebook F8.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. Yet the company did more than just install solar panels.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. You will have access to guides, templates and tools to help your social selling efforts. Steam must have been rolling out of his Microsoft Word thesaurus word generator. Problem Examination. Let’s Diagnose this InMail.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Incident response tools. Heading into 2016, I would recommend that security executives—CISOs—within the organization do a deep dive on the security tools, protocols and practices used by their third party providers,” says Farhaad Nero, Bank of Tokyo-Mitsubishi Vice President of Enterprise Security. Bret Arsenault, CISO, Microsoft.

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Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

According to a report on cross-screen engagement released by Microsoft Advertising, Flamingo Research and Ipsos, there appear now to be four common multi-screen pathways to potential customers or consumers. Every day is filled with new marketing research especially with the ongoing influence of mobile technology.

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