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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download. Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day.

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The Case for Team-Based Sales Incentives

Xactly

Historically, sales performance incentives have been focused on individual recognition. But only offering individual sales incentives is narrow-minded and can be supplemented with team-based rewards. The concern is that group incentives can undercut individual ones, but you can strike an effective balance. This approach works.

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The Sales SVP Guide to Finishing the Fiscal Year

SBI Growth

Download the SBI Sales SVP New Year’s Guide here. It’s a concise guide to our best articles about managing this time of year. This article reviews ways to foster better performance among your “B” players. Specifically: You tend to offer additional incentives to customers or channel partners. Getting Organized.”.

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How to Assess and Sequence Your Sales Initiatives

SBI Growth

Download it to get a framework for you and your team to use right away. After you download the SBI Sales Initiative Assessment Tool , you’ll need to do a little customization. My colleague Dan Perry wrote an excellent article on sequence. Let’s incent everyone to sell more new logo business” he said. The Three Dimensions.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

This article puts the spotlight on what sales productivity means, why it’s crucial, and strategies you can employ to take your team’s productivity from 0 to 100 fast. DOWNLOAD Ready to become a better sales leader? FREE DOWNLOAD Why is sales productivity important? DOWNLOAD Want to learn from the masters?

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. Start with these criteria.

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How B2B Reps Use Social Debt to Get Sales Support

SBI Growth

I provide a download to help you build and manage your virtual team. Incentive Structure. Even when their virtual team has no monetary or organizational incentive to do so. Share articles and market insights you gain from the field. Download this tool to help you construct your virtual sales support team.

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