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CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

SBI Growth

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Revenue 270
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Reasons Why To Utilize Sustainable Energy For Our Business

Smooth Sale

Attract the Right Job Or Clientele: Reasons Why to Utilize Sustainable Energy For Our Business. Our collaborative blog post offers insights regarding ‘Why Sustainable Energy Is The Best Thing For Your Business.’ Reasons Why to Utilize Sustainable Energy For Our Business. Lower Energy Bills. Photo by Pixabay.

Energy 78
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10 Energy Saving Tips for Small to Medium-Sized Businesses

Pipeliner

Both small and medium-sized businesses have been affected negatively by the energy crisis people have been experiencing within the UK. There are a few options that SMEs can consider using to save on their energy bill, including even going as far as to switch energy providers.

Energy 52
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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219
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Bad News—Your Expensive Marketing Tech Stack Doesn’t Mean You’re a Digital Innovator

SBI Growth

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Nonprofit 246
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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.