Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Lead411

APRIL 10, 2023

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.”

Ideal Customer Profile 52

Ideal Customer Profile Customer Google Analytics How To 52

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Technological advances have allowed your buyers to access more information than ever before. Recently, we published The Ultimate List of Marketing Podcasts. So, allow us to indulge. Happy New Year!

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

SocialSellinator

AUGUST 26, 2023

In today's digitally driven world, businesses that don't take full advantage of online marketing are leaving significant growth potential untapped. In this article, we'll delve deeper into the role of a digital marketing agency and how it can unleash your business's potential.

Social Media 92

Social Media Marketing B2C Small Business 92

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Mr. Inside Sales

DECEMBER 24, 2016

If you are a subscriber to my weekly ezine, then you know I publish a new article every week. It’s not surprise, then, that the most popular article I wrote in 2016 is one that gives you, the front line sales rep, a proven way to overcome some of the resistance you face each and every time you pick up the phone to make a cold call.

Cold Calling 120

Cold Calling Decision Maker Vendor Objections 120

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles. Instructional Videos.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Pipeliner

APRIL 25, 2024

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! This gives CRYSTAL-CLEAR information to search engines to understand & rank your image content.

Promotion 52

Promotion Lead Rank Lead Scoring Engineering 52

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. Second, all that informative content is very likely to draw in more B2B buyers, since 74 percent of them conduct a search online before making a purchase offline. . Build Trust.

B2B 235

B2B Marketing eBook Social Media 235

SocialSellinator

OCTOBER 18, 2022

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”

Tools 123

Tools Buyer Persona Social Media Lead Nurturing 123

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. We all different but, in the end, we all fruit.”.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

LinkedFusion

SEPTEMBER 14, 2022

So, how should you write a helpful article on it? What Defines An Effective Blog Article? A blog article is a type of content that uses a blog to provide information about a particular topic. It should also be written in an informal manner so that it sounds like the author is talking with the reader on a personal level.

LinkedIn 52

LinkedIn Social Media Networking Media 52

Lead411

APRIL 10, 2023

Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.” You’ll find them in this article.

Ideal Customer Profile 40

Ideal Customer Profile Google Analytics Customer How To 40

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

B2B 223

B2B Data Churn Marketing 223

The Spiff Blog

JULY 21, 2022

All factors combined, this means today’s buyers are under pressure to make more informed and effective tech purchases in an environment that’s made it increasingly difficult to do just that. So today, let’s get back to the basics and look at a simple framework that will help you make more informed B2B software purchases.

Software 76

Software Software B2B Vendor 76

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Smooth Sale

FEBRUARY 9, 2024

Photo by u_n898l6o2op via Pixabay Attract the Right Job Or Clientele: Marketing Strategies to Embrace for Small Business Growth Strategizing a robust marketing plan is advantageous and frequently essential for success in small business’s wide and cutthroat world. It’s not just about distributing facts.

Small Business 78

Small Business Small Business Strategy Social Media 78

Allego

DECEMBER 6, 2023

This article originally appeared on Spiceworks. Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Who Should Present Marketing Content to Sales Reps?

Motivation 71

Motivation Marketing Collateral Case Study 71

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. So, what is a landing page, and how do you incorporate it into your overall marketing strategy? Read on and discover more about this powerful marketing tool. Table of Contents What is a landing page?

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

SBI Growth

NOVEMBER 20, 2012

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. Why Most B2B Marketing is Forgettable.

B2B 134

B2B Marketing Top of Funnel ACT 134

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Jeffrey Gitomer

MAY 18, 2011

How Personal Information Leads To A Relationship (And To Sales). Tweet Share To establish the ultimate long-term relationship and to be memorable in the service you perform, you need to discover personal information about your prospect or customer. Information that provides insight. How do you get all this information?

Hiring 265

Hiring Lead Rank Lead Scoring Leads 265

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government Data B2B 165

Allego

SEPTEMBER 11, 2020

Informal learning happens all the time at work—and that’s a good thing. Informal learning comes in many forms: viewing videos, reading articles, participating in discussions, spending time on social media, coaching, and mentoring sessions. Informal learning is also why your salespeople love getting together. live) video.

Video 71

Video Hiring Social Media Distribution 71

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. In this article, we’re going to outline a few different tips to help get you started.

Case Study 98

Case Study Marketing Insurance Insurance 98

Vainu

NOVEMBER 25, 2020

They’ve learned from the websites we visit, the articles we read, the people we follow, the products we purchase. Technology made it possible to create ads so personal and hyper-targeted that we tend to believe our devices listen to us at all times. The truth is algorithms know us better than we know ourselves.

Company 118

Company How To Channels B2B 118

Pipeliner

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52

Video Marketing How To Lead Rank 52