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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

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10 Recruiting Blogs to Bookmark Today

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As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. We get that. Here are our ten recruiting blogs to bookmark today. Let’s get into it! The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Not sure where to start?

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Do you need an Enterprise Selling Plan (ESP)?

Sales 2.0

Selling to enterprise accounts needs to be a habit, like eating well or working out, you need to make it part of your DNA. I showed in my last blog post that the big guys have the money. How well can you do when there is a hard ceiling on what your clients can pay? There are many ways to get into a big account.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? How to Avoid Enterprise Marketing Pitfalls.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Anyway, let’s get into it. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1.

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Six Ways to Put Enterprise Sales in the Fast Lane

Zoominfo

Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. That’s because, on the enterprise prospect’s end, there is a danger of spending too much on the wrong product.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? One thing’s for sure: it’s not always simple.

Scale 130