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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. Why is Lead Generation Important for SMBs?

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Don’t Wait for Buyers to Find You. So, what changed?

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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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How to Bounce Back from a Summer Slump [Data + Tips]

Hubspot Sales

Calls go unanswered. Instead, check out these 13 tactics to get back on track from a slow season. A Data-Backed History of Summer Slumps. Industries with the slowest growth were Construction and Financial Activities. How to Bounce Back From a Summer Slump, According to Sales Leaders. Prospects are on vacation.

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Returning to My Roots … Networking

Adaptive Business Services

Who likes cold calling? Not me, and if you say that you do … I would say that you are a … Back to 2006. My business was driven by new commercial construction and … there was none. I’m not about to do blast marketing hoping to uncover the occasional gem. Time to find more buyers. Back to networking.

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The Bad Advice to Wait for Your Buyer

Anthony Iannarino

Some of the advice will be supported by “data,” a survey used to prove the idea, even if it is weak, poorly constructed, and taken out of context. The contacts you call on may not yet recognize a threat to their business or an opportunity that is available to them. You can call this “the relevance test.”

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