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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. Why is Lead Generation Important for SMBs?

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What Salespeople Can Learn from Sandcastles

No More Cold Calling

When the tide did come in—right on schedule—you clapped with delight as the waves gradually captured your sandcastles and took them back into the ocean. You were just eager to come back again tomorrow and build something even more amazing, using all the new tricks you’d learned. You didn’t think of that effort as wasted time.

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Being Interesting Or Interested?

Partners in Excellence

We learn all sorts of “opening” techniques to be interesting in our calls. We spend endless hours constructing subject lines and first sentences in emails, all in the hopes of being interesting. What do these things mean to our customers–as individuals, not enterprises? We aren’t interested in improving.

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[Missed Connections]: November Referral Selling Insights

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. Winter is right around the bend, and while the colder temperatures might be a welcome change of pace for some, cold calls are still the bane of every salesperson’s existence. Today newbies receive a desk, a phone, and a password—and maybe a cold calling list.

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Working Smarter, Not Harder

Janek Performance Group

If you’re a sales leader, do you sometimes find yourself in a situation where you wonder what’s changed with enterprise B2B sales? Lifeguards call this an undertow. ” If we agree that multiple stakeholders have a hand in the success, then multiple stakeholders need to be involved to co-construct the solution.

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How A Career In Umpiring Helped Me Develop My Sales Strike Zone

Sales and Marketing Management

Be willing to admit when you missed the call. You can go back and look at it, say “I missed this play, here’s why.” A lesson I learned in umpiring is that if you’re willing to ask the question, you need to be willing to accept honest feedback and process constructive criticism in a positive way. Embrace self-criticism.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. But this back and forth is made easier when you invest in solutions like ReachOut so you can collect and organize target account data with just one integrative tool.