Hubspot Sales

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. But that’s not all. But that’s not all. Buyer’s guide.

Collateral 103

Collateral Case Study Retention Hubspot 103

Nutshell

MARCH 15, 2024

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service.

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SalesLoft

MARCH 31, 2022

If I’m fortunate enough to get some time with a prospect during a sales cycle, I need to be sure I can add real value and that they will remember this interaction. Prospects will value that. We have invested in storytelling workshops for our team in hopes they can share stories the champion will remember when presenting.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Chorus.ai

JULY 28, 2020

Some sales objections are representative of a deeper incompatibility between your prospect and your product, true. By applying the right objection-handling techniques in these situations, you can take steps to reframe the issue and change your prospect’s mind. We’re here to help you understand how to handle objections like a pro.

Objections 104

Objections Case Study ROI Lead Rank 104

Sales Hacker

SEPTEMBER 16, 2021

But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opportunity. Application of this evaluation is typically applied to more transaction-oriented sales.

Top of Funnel 73

Top of Funnel Revenue Engineering Funnel 73

Highspot

JANUARY 9, 2024

It starts with prospecting for potential leads, then moves through to negotiation and closing the deal. Each stage requires specific selling skills to satisfy prospect needs. Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution.

B2B 52

B2B Training Top of Funnel B2C 52

Chorus.ai

DECEMBER 1, 2020

Some sales objections are representative of a deeper incompatibility between your prospect and your product, true. By applying the right objection-handling techniques in these situations, you can take steps to reframe the issue and change your prospect’s mind. We’re here to help you understand how to handle objections like a pro.

Objections 73

Objections Case Study ROI Lead Rank 73

LeadBoxer

FEBRUARY 4, 2019

B2C selling strategies can include using marketing campaigns to provoke an emotional response from the buyer, using social media influencers to create a connection with the buyer, and hosting contests. B2B sale techniques require marketing strategies which are usually directed to a company’s specific requirements. What do they offer?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Pipeliner

FEBRUARY 1, 2018

Ensure that your marketing team is part of sales meetings and that you drive sales and marketing alignment and collaboration. Salespeople can learn from marketing to improve their messaging and branding on platforms such as LinkedIn. Collaboratively share market intelligence concerning competitor activity and tactics.

Sales Meeting 84

Sales Meeting Meeting Forecasting Case Study 84

John Barrows

FEBRUARY 6, 2019

He references customers, case studies, and results along the way while staying professionally persistent throughout his five e-mails in less than a month’s time. If you do, you’re no different than Marketing and will be replaced sooner than you know. He also changes up the calls to actions.

Strategy 128

Strategy Education Scale Retention 128

SBI

MAY 2, 2018

Director of Product & Corporate Marketing for Zilliant. Nancy: How do you work with prospective customers to help them assess your solution? The team uses proven methods that deliver fast time-to-market results while also mitigating risks. We call it Sales Tech Game Changers. This week I interview Jared Aho , Sr.

Revenue 139

Revenue How To ROI Case Study 139

Hubspot Sales

MAY 8, 2018

Quick summary to make sure we’re on the same page: A rep sends a breakup email after she’s attempted to contact her prospect several times with no response. Prospects won’t take you seriously, let alone buy your offering. Five to 15 prospects write back, “I’m sorry, call me later.”. How Breakup Emails Work (In Theory).

Call-back 108

Call-back Follow-up Trade Show Collateral 108

The Pipeline

AUGUST 16, 2011

This is why the “let’s wait” school fails; they see a prospect “at rest” and respond leaving it “at rest”; sure doesn’t take long for nothing to happen, that’s not selling. Having done the above work, I know that many sales leaders are looking for more prospects, more new revenue opportunities.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

OnePageCRM

JANUARY 29, 2018

Do you know how many prospects or customers you actually talked to face-to-face last year? Conferences are a great opportunity for salespeople to connect with potential prospects, network with like-minded people and learn about new technologies all of which can help them grow their business. SaaStr Annual 2018. Date: 6-8th February.

Conference 43

Conference Twitter Face-to-face Inbound 43

Allbound

SEPTEMBER 12, 2018

With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. HubSpot’s Sales and Marketing Growth Stack.

Commission 112

Commission Referrals Hubspot Marketo 112

Customer Centric Selling

MARCH 17, 2016

Primary Intelligence offers the following strategies for leveraging Key Performance Indicators when selling into competitive B2B markets: Ensure you’re collecting ongoing feedback about your firm’s product or service quality. Use “drip” and nurture campaigns to stay top-of-mind with buyers and prospects for future business opportunities.

Vendor 40

Vendor Loyalty Case Study Government 40

Costello

APRIL 16, 2019

In our latest research done in partnership with Databox , marketers and sales managers agree that playbooks improve the effectiveness and efficiency of calls, help train new salespeople and ensure product and services are correctly positioned. Salespeople often have to call forty companies 4 times each to get through to a prospect.

Hiring 111

Hiring Top of Funnel Cold Calling Lead Rank 111

The ROI Guy

AUGUST 3, 2011

The bigger issue was the difficulty in getting prospects, already shorthanded and overwhelmed keeping the lights on, to engage in the first place - to take an interest in the diagnostics and allocate some resources to do the analysis. Not because they didn't have the tools needed to do the justification.

Analysis 79

Analysis Case Study Lead Rank Lead Scoring 79

Customer Centric Selling

JULY 29, 2013

The top of the funnel is filling with highly qualified prospects. Marketing worries about the brand''s consistency. It is a risk mitigator, branding engine and market research mechanism. As the following BMW case study illustrates, Social Selling impacts the entire organization.

Social Selling 45

Social Selling Top of Funnel Training Case Study 45

PandaDoc

OCTOBER 3, 2023

This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. This is possible because AI examines much wider inputs like historical data, current market trends, and even external factors like economic indicators. Turbo with API and predefined inputs.

Lead Rank 52

Lead Rank Sales Process Lead Scoring Outsourcing Services 52

Chorus.ai

JULY 9, 2019

Whatever your approach, both sales and marketing should have considerable input. Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Which ones you combine, and in what ratio, depends on your product and desired outcome.

Sales Enablement 48

Sales Enablement Top of Funnel Ideal Customer Profile Lead Rank 48

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

OnePageCRM

JANUARY 29, 2018

Do you know how many prospects or customers you actually talked to face-to-face last year? Conferences are a great opportunity for salespeople to connect with potential prospects, network with like-minded people and learn about new technologies all of which can help them grow their business. SaaStr Annual 2018. Date: 6-8th February.

Conference 28

Conference Twitter Face-to-face Inbound 28

Customer Centric Selling

SEPTEMBER 20, 2013

To assist you further, sign-up for SBI''s Sales & Marketing Research Review here. The organizations that have adopted early have seen 3 main benefits: They''re engaging with customers and prospects earlier in their buying process. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns.

Sales Tools 45

Sales Tools Tools Training Collateral 45

Autoklose

MARCH 18, 2024

Do you keep pace with the latest marketing trends? Nail the Elevator Pitch Salespeople need to make an impression on their prospects if they want to get a chance to present their offer. Your prospect should be able to understand it after just a sentence or two. Do they initiate the adoption of new technologies and strategies?

Hiring 98

Hiring Training Cold Calling How To 98

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Hubspot Sales

JANUARY 22, 2018

Intended audience: Are you in the relevant industry, market, or role? Your SalesMBA™ Workshops. Focus: Prospecting, negotiating and closing, social selling, and sales management. Focus: Prospecting, negotiating and closing, social selling, and sales management. Price: $395-$595 per attendee (depending on the workshop).

Training 145

Training Vendor Top of Funnel Workbooks 145

Allego

FEBRUARY 6, 2024

Deliver Ongoing Value: Go beyond the sale by offering valuable content such as industry reports, webinars, or workshops. Deliver Buying Experiences Today’s B2B Buyers Want Download Modern Revenue Enablement: A Buyer-Centric Approach to Win Sales and Grow Revenue and learn how go-to-market teams can reach, engage, and win over more buyers.

Ideal Customer Profile 71

Ideal Customer Profile Lead Rank Lead Scoring Webinar Metrics 71

Mindtickle

JUNE 21, 2023

Whether you’re a seasoned sales pro or just starting your journey, understanding and speaking the language of sales is essential to connect with prospects, build relationships, and close deals. BANT BANT is an acronym commonly used in sales to qualify and assess potential leads or prospects.

Lead Rank 52

Lead Rank Top of Funnel Lead Scoring Sales Qualified Lead 52

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Today’s blog post answers this question and more!

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Act!

JANUARY 30, 2024

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. The key is to get creative about finding new clients with limited marketing resources.

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

LinkedFusion

AUGUST 8, 2023

Are you someone wanting to explore LinkedIn video marketing to generate leads for your sales pipeline? LinkedIn has a huge pool of audiences to find the prospects, who are in need of the product and services that you offer. Additionally, we have also provided you with some linkedin video marketing tips to boost your engagement.

LinkedIn 40

LinkedIn Video Top of Funnel Campaigns 40

SBI

AUGUST 30, 2018

Advocacy: Strikedeck tags customers that can be advocates for your company and product, and provides mechanisms to harness that advocacy in the closing of new deals, which is helpful to both Marketing and Sales organizations. In addition to the workshops, Strikedeck delivers training sessions to the end users.

Churn 95

Churn Loyalty Lead Rank Maximizer 95

Chorus.ai

MARCH 10, 2021

Prospects are becoming more demanding when it comes to ROI , and there are more buyer-side stakeholders to please than ever. A cross-functional unit is made up of individuals from the various functional areas in your company, including: Sales Marketing Product development Finance Customer success. Don’t Panic — You’ve Got This.

How To 110

How To Channels Enterprise Enterprise 110