BuzzBoard

FEBRUARY 15, 2024

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Don’t offer a one-size-fits-all solution.

Social Media 52

Social Media Influencer Promotion Media 52

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. To learn how other industry leaders are effectively utilizing local events, check our blog post Networking Tips for Digital Marketers.

Small Business 52

Small Business Small Business Networking Case Study 52

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Social Media 94

Social Media Case Study Media Fashion 94

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Allego

DECEMBER 28, 2022

BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2023 and offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. The theme for 2023 is Elevate, Energize, Execute.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

SalesforLife

JUNE 30, 2019

As a debate pops up, you can talk about real-world scenarios and case studies. When it comes to sales, if you believe the idea that sellers will only learn in live workshops you are going to be sadly mistaken and behind the bell curve. Just-in-time learning.

Coaching 102

Coaching Case Study Exact Study 102

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Hubspot Sales

JUNE 8, 2020

Case studies. For example, if you have case studies featuring a few key customers, recycle the customer quotes and feature them in e-books, product brochures, and webinars. For example, let’s say your team has developed a highly effective email sequence that shares case studies, sales guides, and product demos.

Collateral 98

Collateral Case Study Retention Hubspot 98

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

SalesLoft

MARCH 31, 2022

We have invested in storytelling workshops for our team in hopes they can share stories the champion will remember when presenting. It was encouraging to hear a renewed interest in alignment between sales and marketing. Sales talent is in high demand and the job market is as competitive as ever.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

Sales Hacker

SEPTEMBER 16, 2021

But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opportunity. My sales POC case study. Duration: 15 to 30 Days. Seller’s Cost: Low. Deal Size: Low.

Top of Funnel 73

Top of Funnel Revenue Engineering Funnel 73

Nutshell

MARCH 15, 2024

This is an excellent time to invite your leads to view webinars, workshops, conferences, and the like. This is also the best time to get your lead on board for a free trial and make them aware of some of your prominent customer testimonials and case studies. Want even more sales and marketing tips from our experts?

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Chorus.ai

JULY 28, 2020

The best way to navigate these types of customer objections is by building a “ buying guide ” with your marketing team. It will include elements of social proof—for example, case studies or testimonials—and also outline the implementation process, including other stakeholders who need to be involved in a decision. Objection 2.“I

Objections 104

Objections Case Study ROI Lead Rank 104

The ROI Guy

JANUARY 6, 2012

Helping buyer’s recognize important issues is often done via research and case studies, communicating that others are experiencing similar pains, that these issues should be a priority to resolve, and that solutions exist to meet the challenges. . So how can IT solution providers succeed in the face of Frugalnomics?

Case Study 72

Case Study Marketing Comparison Forecasting 72

John Barrows

FEBRUARY 6, 2019

He references customers, case studies, and results along the way while staying professionally persistent throughout his five e-mails in less than a month’s time. If you do, you’re no different than Marketing and will be replaced sooner than you know. He also changes up the calls to actions.

Strategy 128

Strategy Education Scale Retention 128

Highspot

JANUARY 9, 2024

This includes market understanding, solution selling, and long-term relationship building. Types of B2B Sales Training for Sales Leaders and Sales Reps Training programs for B2B sales help sales teams improve their skills as business, market, and customer needs change.

B2B 52

B2B Training Top of Funnel B2C 52

SBI

MAY 2, 2018

Director of Product & Corporate Marketing for Zilliant. The team uses proven methods that deliver fast time-to-market results while also mitigating risks. This includes agile project methodology and workshop-based iterations that let us converge quickly on workable, business-relevant models. increase in annual revenue.

Revenue 139

Revenue How To ROI Case Study 139

Pipeliner

FEBRUARY 1, 2018

Ensure that your marketing team is part of sales meetings and that you drive sales and marketing alignment and collaboration. Salespeople can learn from marketing to improve their messaging and branding on platforms such as LinkedIn. Collaboratively share market intelligence concerning competitor activity and tactics.

Sales Meeting 84

Sales Meeting Meeting Forecasting Case Study 84

LeadBoxer

FEBRUARY 4, 2019

B2C selling strategies can include using marketing campaigns to provoke an emotional response from the buyer, using social media influencers to create a connection with the buyer, and hosting contests. B2B sale techniques require marketing strategies which are usually directed to a company’s specific requirements.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Chorus.ai

DECEMBER 1, 2020

The best way to navigate these types of customer objections is by building a “ buying guide ” with your marketing team. It will include elements of social proof—for example, case studies or testimonials—and also outline the implementation process, including other stakeholders who need to be involved in a decision. Objection 2.“I

Objections 73

Objections Case Study ROI Lead Rank 73

Showpad

DECEMBER 11, 2020

Marketing and production, in particular, provide significant support: The product development team, of course, makes sure there’s something to sell. Sales is extremely dependent on collaboration with complementary teams. The content library within your training platform must be vast and comprehensive.

Training 59

Training Hiring Exercises Collateral 59

Allego

OCTOBER 11, 2022

Amy: Since I started in January, Allego has focused on rolling out a comprehensive diversity, equity, and inclusion (DEI) program for managers and employees, which included training, workshops, and internal discussions. Today’s employees are on the go, using smartphones, tablets, and laptops for work.

Hiring 62

Hiring Video Analytics Case Study 62

Allego

APRIL 21, 2022

It allows sales managers and coaches to explain important product messaging, share the company’s go-to-market approach, and demonstrate what good pitches look like. In the past, reps said that role-plays could be avoided or not taken as seriously when done live during group workshops,” he said.

Hiring 71

Hiring Video Distribution Buyer 71

Hubspot Sales

MAY 8, 2018

It might be marketing collateral that’s only available internally, but it should be designed purely for breakups. Send the white paper or case study and ask the prospect to call when they’re done reading it. Check out dates and locations for my prospecting workshops. Learn more.

Call-back 105

Call-back Follow-up Trade Show Collateral 105

Crunchbase

MARCH 1, 2023

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Leading Results Rambings

OCTOBER 15, 2013

Testimonials and case studies from your current clients are a key component in building trust. I do a lot of work with a mid-sized software company, and their marketing director is always commenting about how hard it is to get the sales team to give her good customers to talk to for reference stories and quotes. So what to do?

Ideal Customer Profile 68

Ideal Customer Profile Lead Rank Lead Scoring Lead Generation 68

PandaDoc

OCTOBER 3, 2023

This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. This is possible because AI examines much wider inputs like historical data, current market trends, and even external factors like economic indicators. Turbo with API and predefined inputs.

Lead Rank 52

Lead Rank Sales Process Lead Scoring Outsourcing Services 52

Factor 8

AUGUST 3, 2017

Because our training actually gets reps on the phones live during training raking in the results and money while in the workshop. Shoot, it sounds like multi-level marketing! Performing onsite and remote training needs analysis to determine the right training workshops, customization, and add-on solutions to be sure we get big results.

Hiring 39

Hiring Inside Sales Ideal Customer Profile Energy 39

OnePageCRM

JANUARY 29, 2018

SaaStr Annual 2018 , three day event is packed with sales, marketing, product, customer success, engineering, finance and operation talks from industry experts in SaaS. It’s proven that Sales and Marketing achieve better results when they work together. RainMaker also offers a series of workshops and are worth checking out.

Conference 43

Conference Twitter Face-to-face Inbound 43

Allbound

SEPTEMBER 12, 2018

With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. HubSpot’s Sales and Marketing Growth Stack.

Commission 112

Commission Referrals Hubspot Marketo 112

Customer Centric Selling

MARCH 17, 2016

Primary Intelligence offers the following strategies for leveraging Key Performance Indicators when selling into competitive B2B markets: Ensure you’re collecting ongoing feedback about your firm’s product or service quality. Take a look at the sales training workshops available to get started and improve sales performance.

Vendor 40

Vendor Loyalty Case Study Government 40

The ROI Guy

AUGUST 3, 2011

2) Share Results: Case studies of how others have leveraged the diagnostic assessment and reports to affect a change and generate positive business impacts. 2) Share Results: Case studies of how others have leveraged the diagnostic assessment and reports to affect a change and generate positive business impacts.

Analysis 79

Analysis Case Study Lead Rank Lead Scoring 79

Customer Centric Selling

JULY 29, 2013

Marketing worries about the brand''s consistency. It is a risk mitigator, branding engine and market research mechanism. As the following BMW case study illustrates, Social Selling impacts the entire organization. Angry customers and prospects identify themselves as in the market.

Social Selling 45

Social Selling Top of Funnel Training Case Study 45

The Pipeline

AUGUST 16, 2011

When you know what issues are likely to be on the minds of buyers, when you know where you have been able to deliver specific measurable and documented value to those buyers, (this is why you should always be collecting testimonials and case studies); you can start building a set of better questions. When Sales Met Marketing.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

OnePageCRM

JANUARY 29, 2018

SaaStr Annual 2018 , three day event is packed with sales, marketing, product, customer success, engineering, finance and operation talks from industry experts in SaaS. It’s proven that Sales and Marketing achieve better results when they work together. RainMaker also offers a series of workshops and are worth checking out.

Conference 28

Conference Twitter Face-to-face Inbound 28

Chorus.ai

JULY 9, 2019

Whatever your approach, both sales and marketing should have considerable input. Blog posts, checklist articles, and white papers are great for building traffic, while case studies, webinars, and events are good for getting leads. Which ones you combine, and in what ratio, depends on your product and desired outcome.

Sales Enablement 48

Sales Enablement Top of Funnel Ideal Customer Profile Lead Rank 48

Pipeliner

JANUARY 27, 2022

SaaS marketing typically demands a different approach than marketing a physical product or even an intangible service. To achieve the best possible results and avoid all those common pitfalls that plague SaaS marketers, take a look at our selection of the best SaaS marketing practices for 2022. Track Important Metrics.

Cost per Acquisition 91

Cost per Acquisition Marketing Case Study Social Media 91