Igniting Sales Transformation

AUGUST 1, 2018

In this interview, I talked with Lindsay Zwart, US General Manager Cloud & Enterprise Business Group at Microsoft Corp. I had Lindsay kick off the conversation by telling me a bit more about her role at the company. About Lindsay: US General Manager Cloud & Enterprise Business Group | Microsoft Corp. Listen HERE.

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Microsoft Customer Enterprise Enterprise 48

Crunchbase

MAY 13, 2021

We’re going to look at seven ways to max out conversions via your sales funnel and why this is important to your business strategy. Whether through organic social media, marketing or word of mouth, this is the part where the customer first becomes aware of your product. Would adding informative pop-ups improve or decrease conversions?

Top of Funnel 106

Top of Funnel Funnel Conversion Social Media 106

Cincom Smart Selling

SEPTEMBER 7, 2021

The solution is a Microsoft Azure, multi-tenant solution that is fully embedded within Microsoft Dynamics 365 for Sales. CPQSync is integrated with Microsoft F&O (Finance and Operations) and leverages Microsoft Power Platform. Let’s have a conversation. Consulting and solutions delivery are in our DNA.

Microsoft 62

Microsoft Transportation Retail Enterprise 62

BuzzBoard

NOVEMBER 24, 2023

The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again. will only continue to expand, software service providers will need scalable approaches to drive above-market growth rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. That’s why conversations are essential to establish that sense of connection.

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

Appbuddy

FEBRUARY 2, 2023

After all, a new year means new opportunities for email marketers—and new challenges. What can marketers expect in 2023? New technology, evolving privacy laws, economic headwinds, changing societal norms, and the relentless march of artificial intelligence will have an impact on daily marketing activities.

Paid Content 52

Paid Content Trends Microsoft Email Marketing 52

SugarCRM

JANUARY 6, 2022

Marketing automation (MA) can help any business streamline the marketing process, and you must consider it if you want to stay competitive. Simply said, marketing automation means automating customer-facing processes, tracking their interactions, and providing records of customer information and status. .

Lead Rank 44

Lead Rank Marketing Qualified Lead Marketing Infor 44

Sales Hacker

SEPTEMBER 6, 2021

??. When a new lead is generated by marketing and comes into your CRM, how do you personalize your initial outreach? We’ll explain how we’ve been using marketing attribution data to personalize our outreach and how it’s netted us an extra $100k in annual revenue. What is marketing attribution data? Firstly, some backstory.

Data 67

Data Lead Rank Lead Scoring Marketing 67

Zoominfo

APRIL 25, 2021

Whether it’s to access fast customer support, resolve that technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their website. But what happens when you’re constantly exhausting both channels? Others may find them intrusive.

Demand Generation Targets 100

Demand Generation Targets Demand Generation Engineering Top of Funnel 100

Hubspot Sales

MAY 30, 2023

Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. Content Assistant natively integrates with HubSpot features so users can enhance their sales and marketing campaigns. What we like : ChatSpot is conversational and has a personality.

Lead Rank 99

Lead Rank Hubspot Microsoft Lead Scoring 99

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

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Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. Sellers and marketers are in need of content types that captivate their audiences and move them through the buyer journey faster.” Seismic Interactive Content allows sellers to mimic an in-person conversation.

Marketing 65

Marketing Scale Sales Enablement Microsoft 65

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

DECEMBER 20, 2023

Using Nutshell Analytics, the lead attribution report shows you your most valuable channels and where you can improve. Identify which channels and sources provide all your leads and reveal how they stack up – then tailor your marketing strategy to get ahead.

CRM 71

CRM Enterprise Enterprise Report 71

Nutshell

DECEMBER 20, 2023

Using Nutshell Analytics, the lead attribution report shows you your most valuable channels and where you can improve. Identify which channels and sources provide all your leads and reveal how they stack up – then tailor your marketing strategy to get ahead.

CRM 62

CRM Enterprise Enterprise Report 62

Allego

SEPTEMBER 28, 2021

“When we were in the office, you’d overhear sales conversations and phone calls, and we’d be able to learn from each other, swing by people’s desks, ask questions, etc.,” So to compensate for not having that in the remote world, we leveraged our technology—using Zoom, Microsoft Teams, and (of course) Allego.”.

Hiring 112

Hiring Microsoft Channels Compensation 112

Score More Sales

FEBRUARY 21, 2014

Recently I had a great conversation with Fred Studer, GM of Microsoft Dynamics at Microsoft. The mobile trends in our lives along with social selling abilities have changed the expectations for how we market and how we sell, according to Studer. Find ways to participate in conversations without trying to sell them.

Lead Rank 231

Lead Rank Lead Scoring Microsoft Twitter 231

A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Higher lead to SQL conversion.

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Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

Pointclear

DECEMBER 12, 2013

Uses Microsoft Dynamics. Just like listening to a conversation in a language you don’t know, without context, information is simply various data points – which means the silos of Big Data you’ve purchased or harvested, waiting to be leveraged by some brave salesperson or marketer, are just silos full of noise.

Lead Rank 180

Lead Rank Lead Scoring Top of Funnel Harvest 180

Nutshell

DECEMBER 7, 2023

Use cases for AI chatbots Customer service Mobile assistance Marketing and sales Traditional chatbot builders vs. AI chatbots What to look for in an AI chatbot Which AI chatbot should you use? An AI chatbot is a computer program that simulates conversation with human beings using natural language processing (NLP).

Top of Funnel 54

Top of Funnel Customer Service Lead Rank Ideal Customer Profile 54

Igniting Sales Transformation

MAY 2, 2018

Much continues to change in the world of selling, and in this conversation, I talked with Allen Mueller, Chief Revenue Officer at the Miller Heiman Group about their data on what’s changing and what’s coming. This podcast is presented by our Elite Sponsor, Microsoft. Mueller has a bachelor’s degree from the University of Maryland.

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Groups Trends Microsoft Infusion 77

Smooth Sale

MAY 30, 2023

Things Your Business Needs To Succeed Photo by Microsoft 365 on Unsplash With that in mind, here are four things your business needs within its infancy to succeed in the long term. Conversely, a USP can drive sales and promote brand awareness. Today’s insights are provided to help you achieve the Smooth Sale!

Hiring 78

Hiring Social Media Retail Loyalty 78

Emissary

JULY 10, 2022

Through our work with high-growth sales and marketing leaders from companies such as Pure Storage, Splunk, IBM, and Workday, we’ve rounded up 11 creative ABM tactics that our clients leverage Emissary advisors to inform their strategic planning and align their sales and marketing teams. . ADVISOR #AskMeAnything. C-LEVEL EVENTS.

Account Based Marketing 52

Account Based Marketing Scale Webinar Metrics Ideal Customer Profile 52

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Try omnichannel engagement, including social media Omnichannel engagement means interacting with customers through more than one digital channel.

Scale 52

Scale Customer Loyalty Social Media 52

Igniting Sales Transformation

APRIL 26, 2018

In this conversation, I talked with Emily Hyde, Sales Vice President for Advocate about Why It’s Time To Develop Your Personal Brand. Her fusion of market knowledge and conversational demeanor enables her to connect with clients and peers at a friendly and familiar level. Thanks to our Sponsors.

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Microsoft Twitter Google Education 54

Igniting Sales Transformation

FEBRUARY 13, 2019

If your activity levels drop but you book more sales conversations with qualified buyers, you are in a good position to show your manager that quality FIRST (relationships + value message focused on solving buyer’s problems) + quantity wins out every time! You’ll hear from Amy why she suggested the topic of our conversation.

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Microsoft Scale How To Lead Rank 69

Igniting Sales Transformation

APRIL 18, 2018

In my conversation with Annie, we talked about: Why she felt that more women should consider sales as a career. Annie Matthews is VP of Sales for TechTarget , the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. Spotify Stitcher Google Play.

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Microsoft Twitter Networking Segment 50

Igniting Sales Transformation

JUNE 13, 2018

My guest in this Conversations with Women in Sales episode is Melody Astley, VP of Sales at FinListics Solutions where they help sales and marketing organizations master Insight-led Selling and build financial and business skills that last a career. Our conversation focused on how to build strong and meaningful customer relationships.

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Microsoft Customer Travel Twitter 51

Igniting Sales Transformation

MAY 23, 2018

In this week’s Conversations with Women in Sales interview, I talked with Jackie Lipnicki, Head of Business Development Representatives at ScribbleLive about what it takes to be a BDR Superstar. About Jackie: Jackie started out as a 1 woman BDR team at a digital marketing agency. Spotify Stitcher Google Play.

Microsoft 52

Microsoft Buyer Persona Hiring How To 52

Allbound

JUNE 27, 2019

When the two Allstars who attended the Women of the Channel West conference in May talked about their favorite speakers, Keisha Jackson was top of mind. For example, Microsoft is 72% male-identified folks, and 28% female-identified. How does Microsoft engage their partner ecosystem?” We call that our partner ecosystem.

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Microsoft Nonprofit Education Industry 76

Igniting Sales Transformation

MAY 17, 2018

This week’s conversation was all about believing in your worth when asking for the sale. My guest in this conversation is Jennifer Trask who has been helping coaches and healers cultivate the leader within and become great entrepreneurs. This podcast is presented by our Elite Sponsor, Microsoft. About Jennifer.

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Microsoft Twitter Coaching Travel 51

Salesmate

AUGUST 6, 2020

Previously, many businesses have conceptualized their sales and marketing teams and functions as two separate entities. In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers. Enter smarketing.

Sales Qualified Lead 129

Sales Qualified Lead Top of Funnel Follow-up Lead Rank 129

Appbuddy

NOVEMBER 1, 2021

Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best marketing campaigns—and the teams that execute them—across 30+ categories. Validity proudly sponsors the annual showcase of marketing excellence, and with good reason: One?in a reliable channel (email!)

Data 52

Data Loyalty Scale Microsoft 52

SalesLoft

OCTOBER 5, 2022

According to G2 , “Sales Engagement software streamlines the sales process through integrations with sales communication channels and tools, management of sales messaging and materials, and automation of tasks, messages, and workflows.“ . How Does Sales Engagement Work With Marketing Automation and Your CRM? Learn more. Learn more.

Lead Rank 52

Lead Rank Lead Scoring Buying Cycle Forecasting 52

SugarCRM

MAY 24, 2022

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

Sales Goal 26

Sales Goal Webinar Metrics Top of Funnel Strategy 26

Hubspot Sales

JUNE 15, 2022

Most employees say these are primarily conversations they would have by simply moving from one office to another, but now they have to be scheduled ( VIRTIRA ). Communication channels such as audio calls or emails are less reliable than face-to-face communication. The best channel of communication depends on a company's needs.

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Face-to-face Conference Sage Channels 78