The Connection Between Road Signs, Sales Data, Consultative Selling and Sales Recruiting
Understanding the Sales Force
DECEMBER 6, 2022
Salespeople who are learning to take a consultative approach to selling hear a stated issue - the consultative selling version of a road sign - but think they have arrived at their destination - the compelling reason to buy. It doesn't matter whether it's a live phone call, virtual meeting, face-to-face meeting, or recorded sales call.
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