BuzzBoard

FEBRUARY 28, 2024

Exploring the Concept of Leveraging Technology for Small Agencies In this fast-paced era of increasing digitalization, utilizing technology for small agencies has become a necessity rather than a luxury. AI-powered marketing has proven to be a game-changer for small agencies. Find out how to turn the game in your favor.

Small Business 52

Small Business Small Business Webinar Metrics Lead Rank 52

BuzzBoard

FEBRUARY 25, 2024

For agencies targeting SMBs, it’s vital to adopt the best practices in managing the SMB sales pipeline. Selling to small businesses involves understanding the local market trends, recognizing decision-making hierarchies and addressing specific industry needs. Feel free to reach out to our team.

Pipeline 52

Pipeline Lead Rank Lead Scoring Closing 52

BuzzBoard

FEBRUARY 8, 2024

How to Effectively Manage Small Business Clients Managing small business clients is crucial to the success of your digital marketing agency. Various Customer Relationship Management (CRM) systems can streamline the client management process by automating certain tasks, like meeting scheduling and sending follow-up emails.

Small Business 52

Small Business Small Business Construction Retention 52

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Rank Lead Scoring Data 289

BuzzBoard

FEBRUARY 8, 2024

Understanding the Process of Finding and Qualifying Leads for Small Businesses Sales professionals at digital marketing agencies specializing in small and local businesses often grapple with the process of finding and qualifying leads. The creation of leads for small businesses can be accomplished using digital marketing strategies.

Sales Qualified Lead 52

Sales Qualified Lead Small Business Small Business Lead Rank 52

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. To efficiently manage your small business leads, consider utilizing our CRM.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 80

Paid Content Webinar Metrics Strategy Marketing 80

Close

FEBRUARY 2, 2023

Looking to grow your marketing agency? You need a strong CRM that keeps you organized and up-to-date on everything going on in your business. Here are the top 8 CRMs for marketing agencies.

Marketing 52

Marketing CRM 52

Pointclear

NOVEMBER 19, 2013

The agency came with all the right people: the creative director looked appropriately creative, the account manager appropriately agreeable, the agency founder and CEO appropriately serious and driven by a combination of the other two. Market share gains of the clients under their watch, check. Direct check ? Radio check ?

Report 252

Report System CRM Campaigns 252

Nutshell

JANUARY 31, 2023

We’ve got a long list of improvements in the works, and we’re looking forward to continuing to invest in our product, service, and customers while advancing our mission of helping businesses grow their revenue with powerful, easy-to-use sales and marketing technology. As 2023 kicks off, we’re excited for the future here at Nutshell.

Analytics 127

Analytics Google Analytics CRM Google 127

BuzzBoard

JANUARY 17, 2024

In the constantly changing environment of sales and marketing, the term ‘hyper-personalization’ has become more than just a buzzword—it’s a transformative strategy that harnesses the capabilities of artificial intelligence (AI). This analysis allows marketers to understand individual preferences and create a personalized experience.

Segment 52

Segment Loyalty Analysis Small Business 52

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Analyze your contact database or CRM. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Stuck for data ideas?

Data 188

Data Strategy Survey Retail 188

BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

BuzzBoard

FEBRUARY 25, 2024

It fuels the continued operation of a small business, yielding significant results, and clinching the company’s position in a fiercely competitive market. In the digital marketing sphere, where salespeople primarily sell to small and local businesses, motivation can be a game-changer. Secondly, let data guide your decisions.

Motivation 52

Motivation Small Business Small Business Incentives 52

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. This has probably been one of the biggest unlocks, and it’s gone super fast from trying to develop this to actually getting it in-market.”

Data 130

Data B2B Harvest Scale 130

Pipeliner

JANUARY 8, 2024

John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Lenya McGrath. She is a seasoned marketing leader with nearly two decades of experience. The Anthropology of Branding Lenya McGrath, with her extensive experience in marketing, emphasized the need for authenticity in brand messaging.

Video 59

Video Distribution CRM Pipeline 59

BuzzBoard

FEBRUARY 26, 2024

Marketing agencies and media companies are increasingly seeing deep merits in becoming more data-driven to keep their go-to-market initiatives more targeted and relevant. So why are BuzzBoard reviews on the rise? Is it our niche offering of proprietary SMB data for GTM teams? This is a really helpful prospecting tool!”

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

Pipeliner

AUGUST 25, 2020

Have you ever thought of marketing and sales through the eyes of science? In this Expert Insight Interview, Sean Doyle discusses cognitive marketing. Marketing should support sales. With the help of behavioral science, salespeople and marketers can help people to make tough decisions. He is CSMO at Pipeliner CRM.

Video 89

Video Marketing CRM B2B 89

Hubspot Sales

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”

Software 81

Software Software Hubspot Inbound 81

Nutshell

JANUARY 3, 2024

Alternatively, you can hire a web design agency to build your site for you. There are many types of companies that you can start with $10K—too many to list, in fact, though we’ll look at some examples in the next section. Of course, you shouldn’t choose your industry based purely on your budget.

Transportation 71

Transportation Industry Insurance Insurance 71

Nutshell

JANUARY 3, 2024

Alternatively, you can hire a web design agency to build your site for you. There are many types of companies that you can start with $10K—too many to list, in fact, though we’ll look at some examples in the next section. Of course, you shouldn’t choose your industry based purely on your budget.

Transportation 71

Transportation Industry Insurance Insurance 71

Allbound

SEPTEMBER 12, 2018

With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. Some companies, like Slack, choose to focus on only one type of partnership.

Commission 112

Commission Referrals Hubspot Marketo 112

LeadFuze

JULY 4, 2023

Understanding how to compensate structure real estate teams is a critical aspect of running a successful agency. A successful real estate agency requires a well-conceived compensation structure to attract the top talent and motivate them to do their best, resulting in increased profitability. Sharing is caring, right?

Real Estate 52

Real Estate Compensation Commission Hiring 52

Hubspot Sales

MAY 27, 2020

As a sales leader, deciding which CRM to use can be just as challenging a decision. If you're looking for Salesforce alternatives , review our list below to find a CRM that will supercharge your sales process, and eliminate friction. HubSpot CRM. On the other hand, HubSpot's CRM is powerful and easy to use. Price: Free.

SalesForce 124

SalesForce Sales Process Hiring Hubspot 124

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

Scale 97

Scale Strategy Marketing Lead Rank 97

Allbound

DECEMBER 10, 2019

First up, customer relationship management (CRM) software is an absolute must-have. A CRM allows for partner data and indirect sales data to be housed in your source of truth, which makes it easy for analysis and segmentation. A marketing automation platform. Look for an agency that specializes in partner content.

Collateral 95

Collateral Channels Face-to-face CRM 95

Sales Hacker

MARCH 29, 2021

PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products. Driving partner engagement and collaboration.

Revenue 100

Revenue How To Ideal Customer Profile Software 100

Pipeliner

APRIL 11, 2023

The Future of Marketing: Lessons Learned About Building a Brand In today’s world, people crave authentic connections. That’s why brand storytelling is the future of marketing. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM.

Video 52

Video SalesForce Social Selling Campaigns 52

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Podcasts have metrics surrounded by ambiguity, causing marketers frustration.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Pipeliner

SEPTEMBER 4, 2022

Christine Russo and the Retail Creative & Consulting Agency sit at the intersection of information and innovation, serving industry retailers and retail technology. It is tough to pinpoint what retailers should focus on when it comes to digital transformation because the market is going through much consolidation.

Retail 92

Retail Video Scale Industry 92

Sales and Marketing Management

AUGUST 20, 2019

When blame was assigned by those I spoke with, it fell to the sales side more often than marketing. Interestingly, a VP of an inbound marketing agency told me that salespeople react differently when they don’t dig up their own leads. “If Then he proceeds to berate the entire sales team while building up his own story.

Leads 120

Leads Marketing Qualified Lead Trade Show Direct Mail 120

BuzzBoard

FEBRUARY 27, 2024

For astute sales professionals at digital marketing agencies, it’s a crucial concept that can produce remarkable results for your small and local business clients. Remember to review this illuminating piece on hyper-personalization strategies, which will further augment your understanding of this potent marketing methodology.

Ideal Customer Profile 52

Ideal Customer Profile How To Loyalty Maximizer 52

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Pipeliner

OCTOBER 16, 2021

Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. This is mainly because many people still have a “scattergun” approach to this marketing channel. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Social Media 97

Social Media Advertising Advertising Media 97

Pointclear

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Pipeliner

JUNE 25, 2020

Is having a structured sales team in the digital marketing world really a must? Sales in digital marketing have constant challenges. The more you deliver as a marketing agency the more you understand the sales aspects and its specifications. Fine lines between sales and digital marketing. Representing a brand.

Webinar Metrics 52

Webinar Metrics Hiring Marketing Strategy 52