article thumbnail

How to Maximize CRM Return on Investment

Pipeline

What’s the average failure rate for CRM? According to CIO.com, the failure rate for CRM ranges from 18% to 69%. This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return.

article thumbnail

Should I Use a Tech-Specific CRM or a General-Purpose One?

Nutshell

One of the most essential tools for any business is a customer relationship management (CRM) platform , and your tech company is no exception. But there’s more than one type of CRM out there, and you may be unsure which one is right for you. Two of the main types of CRMs are industry-specific and general-purpose CRMs.

CRM 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CRM and Point of Sale (POS): How do they empower small businesses?

Apptivo

POS Vs. CRM: The Basics 2. What is a CRM system? Benefits of using POS-CRM integration 5. How CRM-enabled POS systems can help your business? Bringing POS and CRM Together The terms “POS” and “CRM” resonate with most small businesses. What is a CRM system?

article thumbnail

How to create an effective sales plan: Tips and examples

PandaDoc

Studying examples of sales plans can help illustrate this, so let’s look at an example sales plan excerpt now. Sales objectives In this example of a sales plan, the sales objectives could be to simultaneously increase sales by 25% and to acquire 10 new customers in the first year of operation.

article thumbnail

9 Sales Dashboard Examples That'll Help You Set Up Your Own

Hubspot Sales

And sales leaders use these metrics to track progress toward goals, make decisions and plans, adjust compensation, award bonuses and incentives, and identify issues before they become large problems. If you're already using a CRM , it likely comes with reporting features that allow you to create dashboards for your team.

Examples 108
article thumbnail

How to Realign Sales Teams to Motivate a Remote Workforce

Sales and Marketing Management

Sales teams must be agile during these challenging times, for example, by changing quotas on the fly. For example, incentives may shift to include focus on existing customers instead of net new sales and also could move towards a discretionary model with subjective KPIS rather than a formulaic commission driven plan.

article thumbnail

All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,