Remove Customer Service Remove How To Remove Marketing Remove Study
article thumbnail

How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. We use account managers and customer service reps on only a very limited basis.

article thumbnail

Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Drive Loyalty with Email Campaign Marketing

SalesFuel

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. Consumers are tired of brand-centric messages.

Loyalty 52
article thumbnail

A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Marketing automation is beneficial.

Marketing 246
article thumbnail

What is the psychology of sales and why is it important? Study behavior to close more deals

PandaDoc

Sparkling marketing? Whatever the case, understanding the aspects of psychology in selling and buying allows businesses to use these hidden triggers to craft more compelling marketing messages and successfully close deals. You want friendly sales reps and customer service professionals, not robots. Is it pure luck?

Study 52
article thumbnail

How to Increase Sales by Focusing on Customer Service

The Brooks Group

The probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer, according to Marketing Metrics. Additionally, satisfied customers can be a valuable source of referrals to the sales team. Customers are busy and need a solution quickly.

article thumbnail

The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . That asset is the customer. . . Why Employees Often Lack Customer Empathy .

Company 423