article thumbnail

The Wall Street Journal Shares News About What it Takes to Succeed in Sales

Understanding the Sales Force

Brad Bolino emailed me a link from a recent Wall Street Journal article titled, " Millennials are Changing What it Means to be Successful in Sales.".

Journal 156
article thumbnail

How to Succeed at Sandler Rule #36 – Only Decision Makers Can Get Others to Make Decisions [PODCAST]

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

C-Suite decision makers are under pressure to maintain a short-term focus on achieving the next quarter’s business targets. Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades. CEO tenures are shrinking. The better solution is to normalize risk.

article thumbnail

Stop Buying Digital Snake Oil for Your Account Based Sales Team

No More Cold Calling

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained to me that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. Well, that was a splash of cold water.

Account 228
article thumbnail

Why it pays to get all tangled up with your customers

Selling Essentials RapidLearning Center

Create more decision makers Maybe with some of your accounts, you have just one contact who is the sole decision maker. Once you’ve brought in multiple influencers and decision makers, it’s not enough for a competitor to convince one person. Journal of Services Marketing 1998 (12):177-194.

article thumbnail

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Before COVID, an executive might have solely made a buying decision for a team.

Marketing 252
article thumbnail

The Age of Automation for Sales and Marketing is Here

Zoominfo

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Before COVID, an executive might have solely made a buying decision for a team.

Marketing 130