Pandering Is Easy – At One Point You Need To Sell
The Pipeline
MARCH 2, 2021
By Tibor Shanto. The customer and their success are central to B2B sales, and the best way to that is with your expertise. It’s not by pandering or pretending that the prospect is always right as many try to do. You do have to accept that if the customer is right and always in the know, then you are nothing but an order taker. And you can tell order takers often from the way they approach taking the order.
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