Building Value during the Price Objection
Mr. Inside Sales
OCTOBER 11, 2021
How many times have you been told to build value when you get the price objection? Managers tell reps to stress the quality, the warranty, the features and benefits, but your prospects have heard all that before, haven’t they? Want a better way? Often times, services and products are roughly the same, and prospects will buy from the people they like, know or trust.
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