SBI Growth
MARCH 25, 2024
Salespeople, like professional athletes, face the inevitable highs and lows of their profession. During a sales slump, you may start questioning your skills and over-focus on your recent failures. This causes the pressure to skyrocket as you miss your sales goals. Let’s take a look at why this happens and how to deal with it.
Understanding the Sales Force
MARCH 25, 2024
College baseball is in full swing and my wife and I watched our son and his college team play eight games over the past 10 days as they traveled from Orlando, FL, to Saratoga Springs, NY. While one of the sales lessons from this trip comes from baseball, the actual travel generated the other two sales lessons. Lesson #1 – Unfavorable Conditions Last Friday’s game was played in horrible baseball conditions.
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Sales and Marketing Management
MARCH 25, 2024
A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics. The post Gift Cards Motivate Skills Building appeared first on Sales & Marketing Management.
Steven Rosen
MARCH 25, 2024
Sales Managers: Get Off Your Butt and Start Coaching Your Reps In today’s highly competitive sales industry, which has endless analytic tools and virtual interfaces, the role of the sales manager has quietly pivoted to that of a ‘dashboard coach.’ While steeped in the allure of technology and real-time data, this shift risks overlooking the obvious and transformative power of observational coaching—a dynamic process that no dashboard, no matter how advanced, can replicate.
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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.
Sales and Marketing Management
MARCH 25, 2024
Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Sales and Marketing Management
MARCH 25, 2024
Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.
Smooth Sale
MARCH 25, 2024
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! But the thought of sitting back to watch the money roll is unrealistic. Truthfully, small business growth brings a collection of unique headaches.
Sales and Marketing Management
MARCH 25, 2024
Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.
The Center for Sales Strategy
MARCH 25, 2024
The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape. With the increasing options available to clients, retaining them has become more challenging and important than ever before.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sales and Marketing Management
MARCH 25, 2024
According to a Gallup workplace study, employees who do not feel adequately recognized are twice as likely to say they will quit in the next year. When asked what types of recognition were the most memorable, respondents emphasized six methods in particular: Public recognition or acknowledgment via an award, certificate or commendation Private recognition from […] The post Money Isn’t the Only Motivator appeared first on Sales & Marketing Management.
Partners in Excellence
MARCH 25, 2024
Preface: Who doesn’t know Keenan ? I first met him years ago as he was moving from sales leadership roles into establishing his own training and consulting company. I think what draws me to Keenan and his perspectives is his obsessive focus on the customer. What are their problems, how do we help them better understand them? How do we identify the GAP between where they are and where they need to be?
Sales and Marketing Management
MARCH 25, 2024
The right technology can help sales leaders spot new markets, gauge the successes of initiatives and adjust to critical information in real time. Are you deploying technology in these key areas? The post Leveraging Technology to Enhance Decision-Making for Sales Leaders appeared first on Sales & Marketing Management.
Partners in Excellence
MARCH 25, 2024
We know buying cycles are getting longer. It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. Or we have other excuses. Perhaps it’s the economy, all the social/global disruptions. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Grant Cardone
MARCH 25, 2024
Last week, Unilever — distributor of hundreds of consumer goods — announced their intent to “spin-off” its ice cream unit. This included brands like Magnum, Talenti, and Ben and Jerry’s. The megacorporation claims this is to strengthen and improve the performance of its portfolio. But, is that the real reason? Ice Cream Sales Ain’t Doing […] The post Ben and Jerry’s Gives Parent Company Cold Shoulder appeared first on GCTV.
Hubspot Sales
MARCH 25, 2024
Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter! Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Here it is: Prospects aren't always easy to deal with. Boom! That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby.
SalesFuel
MARCH 25, 2024
Yes, your client really should be preparing for the holiday shopping season now. 10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. It’s time to get the digital marketing methods your client plans to use this year in order. How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season?
Hubspot Sales
MARCH 25, 2024
Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T next year Three in four D2C companies have some form of subscription offering The combined market cap of all digital subscription companies has reached $14T (with new entrants still jumping in ) Source: UBS But making a buck isn’t as easy anymore, especially since consumers today paying $1k per year on subscriptions seem to be outgrowing this model.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SocialSellinator
MARCH 25, 2024
Discover effective media marketing strategies to boost your business, from social media to traditional platforms, in our comprehensive guide.
BuzzBoard
MARCH 25, 2024
Understanding the Basics of Schema Markup and Its Relevance to Local SEO Understanding the basic principles of schema markup and its impact on local SEO is key to strengthening your local business presence within the digital marketing landscape. Schema markup, a type of structured data, is code that you place on your website to help search engines provide more informative results for users.
Canidium
MARCH 25, 2024
When an organization decides to implement PriceFX , it is important to approach the implementation process in a tailored manner. The organization's Specific needs and requirements must be carefully considered to ensure success. A "one size fits all" approach will not be effective as each organization has its unique challenges, processes, and goals. Implementing PriceFX can be complex, with challenges ranging from operational disruptions to cost management.
BuzzBoard
MARCH 25, 2024
Importance of Customer Reviews in Boosting Local SEO In today’s crowded digital marketing sphere, it’s crucial to utilize every resource available. An often-neglected yet essential instrument is the power of customer reviews in boosting local SEO. Small businesses need to recognize that customer reviews aren’t merely helpful in establishing trust with prospective customers or driving immediate purchasing decisions.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Canidium
MARCH 25, 2024
Implementing Xactly requires specialized expertise, careful planning, and ongoing support to ensure a successful deployment. One crucial decision organizations must make is acquiring the talent and expertise needed for their Xactly implementation through managed services provided by their software implementation partner or through staff augmentation supplied by the same partner.
Autoklose
MARCH 25, 2024
Michael Hanson, CEO of Growth Genie, joins Autoklose’s Ollie Whitfield to chat about effective cold email cadences, which begin with a free content offer and end with humble feedback emails. How long should you wait between emails? Michael says a week is too long, but a day is too short. Aim for as many as 30 touches — a combination of LinkedIn connection requests, emails, and video or voice messages— over a few weeks.
SalesFuel
MARCH 25, 2024
Things go wrong. Although it’s never fun, responsible sellers know how important it is to apologize to a client when something goes astray. Additionally, they know how to apologize in an authentic way that ensures client satisfaction. “Apologizing is an art form that is the backbone of customer service…” writes Rachel Cagle for SalesFuel. And if handled appropriately, an apology can actually improve relationships.
Highspot
MARCH 25, 2024
Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. If you miss the mark, your message will likely end up in the trash. This article will explore the secret to writing a good sales pitch email, common pitfalls, a sales pitch email template, and how artificial intelligence (AI) changes the outreach game.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
PandaDoc
MARCH 25, 2024
If you sell complex, configurable products online, you will almost inevitably come to the realization one day that you need to add a CPQ tool to your software toolkit. This article covers the basics of CPQ implementation and guides you in the right direction on your journey toward more efficient sales. Key takeaways CPQ is a must-have for selling complex, configurable products CPQ implementation helps shorten sales cycles, minimize the number of pricing and configuration errors, and dramatically
Sales Evangelist
MARCH 25, 2024
Are you tired of the high turnover rate in your sales team? How do you identify and retain top sales talent? In a world where finding the right sales professionals can be challenging, Lori Richardson, a seasoned sales strategist with over 20 years of experience, joins Donald on "The Sales Evangelist Podcast" to share her invaluable insights on bringing in the right talent and keeping them motivated for long-term success.
Highspot
MARCH 25, 2024
How does using one platform for all of your sales enablement efforts help enablement, marketing, and sales boost performance? By using a single solution to equip, train, and coach your reps, and analyze performance—you can realize more value from your enablement technology investments, increase usage of your marketing content, and upskill reps to engage buyers more effectively.
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