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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. It’s nearly impossible to believe that will be true. The answer has little to do with the technology itself.

Marketing 252
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Enabling RevOps in A Hybrid Working and Selling Environment

Vendor Neutral

Join our free webinar to hear industry experts break down the evolving definition of RevOps, what it looks like today, and how to get the most out of this position when your teams aren’t always meeting face to face. RevOps is largely about effective alignment and collaboration.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

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Why You Should Be Delivering Value-based Stories

Hubspot Sales

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. Successful sales professionals are great storytellers.

Lead Rank 126
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The Age of Automation for Sales and Marketing is Here

Zoominfo

A Lack of Training Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.” It’s nearly impossible to believe that will be true.

Marketing 130
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Making the Most of Regional Pricing Meetings

Distribution Pricing Journal

Several of our subscribers reached out to us to comment that although remote work provides the advantage of flexibility and location independence, certain elements of pricing management could be enhanced through face-to-face interactions. Spending time directly with reps face-to-face builds trust and collaboration.

Meeting 52