Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Marketing 171

Marketing Face-to-face Motivation Follow-up 171

SBI

AUGUST 23, 2021

The deal combines two of the leading providers of Sales Readiness solutions for training, coaching and onboarding, adding enterprise-grade capabilities to create the most complete Sales Enablement Platform in the market. Bigtincan to Acquire Brainshark: Signs Definitive Agreement. Waltham, MA – August 23, 2021. Brainshark”).

Face-to-face 138

Face-to-face Lead Rank Lead Scoring Hotels 138

Sales and Marketing Management

JULY 17, 2018

Online sales can face all sorts of problems, with duplicates being one of its worst enemies. Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. However, this process is everything but easy.

CRM 180

CRM Face-to-face Marketing Webinar Metrics 180

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

Sales and Marketing Management

JULY 12, 2018

Learning from those that have been there before can bring a great deal of insight into what to expect and how to tackle some of the main challenges that startups face. Marketing is a strategy that makes or breaks a business. Startups need to be creative in how they market their products. Give Freebies. Hold a Contest.

Marketing 180

Marketing Social Media Penetration Advertising 180

Sales and Marketing Management

JUNE 14, 2020

engaging with others face-to-face, eye-to-eye. Companies are encouraging or requiring employees to come back to the office because researchers find that creativity and innovation are group activities built on trust, and there is no substitute for face-to-face interaction to build up this trust.”. Author: Paul Nolan.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Increase Sales

OCTOBER 20, 2014

Word of mouth marketing is one of the best strategies to attract positive or negative attention. The reason is simple people believe other people usually family or friends before any advertising or other marketing activities no matter how good those actions are. The Power of Community Marketing. A Real World Example.

Social Media 129

Social Media Marketing Small Business Small Business 129

Sales and Marketing Management

MARCH 4, 2018

The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Put your whole team in a customer-facing role. What to do?

Customer Service 286

Customer Service Retention Hiring Account 286

No More Cold Calling

DECEMBER 23, 2014

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I first started in marketing in 1987. Guest blogger Phillip Twyford encourages us all to put the phones and tablets aside, and take time to connect with the people around us.

Face-to-face 276

Face-to-face Social Media Facebook Film 276

Hubspot Sales

JUNE 6, 2022

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. The Company’s Twitter Account. A company's Twitter account can give you valuable information on its messaging, identity, and mission.

Research 128

Research Prospecting Face-to-face Twitter 128

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Face Your Weaknesses. Implementing the program is the key to marketing success.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Sales and Marketing Management

OCTOBER 26, 2018

You can have the best and most user-friendly offering on the market. Author: Michael Nørregaard When prospects are evaluating your company, they’re looking to ultimately maximize their return on investment. While that may seem like an obvious statement, it’s easier than you think to overlook these important items. This is crucial.

Loyalty 274

Loyalty Customer Face-to-face Video 274

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. Not only that, but Snapchat is more popular with a younger audience than other social media platforms such as Twitter or Facebook. Snapchat is a marketing superpower because it allows brands to create content that resonates with their audience.

Promotion 130

Promotion Social Media Marketing Media 130

Increase Sales

NOVEMBER 17, 2014

The professional business person stated unequivocally “I believe in old school marketing.” ” He then shared how in his corporate world, people met face to face and he firmly believed in flying in airplanes to make those connections happen. What Is Marketing? Credit: Gratisography. Credit Gratisography.

Social Media 162

Social Media Ideal Customer Profile Face-to-face Marketing 162

The Pipeline

AUGUST 28, 2014

Let’s face it; social media is the future of sales. Facebook is an obvious one, but others that are popular in the business and marketing world are LinkedIn, Twitter, Google+, and Pinterest. Twitter’s advanced search. Twitter offers users the opportunity to search for keywords or phrases that people have tweeted.

Social Media 317

Social Media Media Twitter Google 317

Increase Sales

JUNE 6, 2013

As I never signed up for his email newsletter, he failed to understand that permission based marketing truly reflected his own business ethics. Giving you my business card or connecting with you on LinkedIn, Twitter or Facebook does not give you permission to add me to your email distribution. Thank you for that feature.

Distribution 160

Distribution Marketing Small Business Small Business 160

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Social Media 100

Social Media Marketing How To Campaigns 100

Alice Heiman

JULY 9, 2024

Adapting Through Economic Turmoil Facing market turmoil and recession, Marko had to downsize and rebuild, showcasing resilience and adaptability in leadership. His experience underscores the importance of technical expertise in sales, resilience in the face of economic challenges, and the critical role of hiring the right team.

Industry 62

Industry Hiring Scale Government 62

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Sales and Marketing Management

MAY 20, 2018

If only you’d had that conversation face-to-face! Perhaps that’s why so many people in sales — a full 65 percent , according to Chief Marketer’s 2018 B2B Lead Gen Trend Survey — prefer in-person meetings. You witness facial expressions, noticing smiles at light parts and (hopefully) shock at the impressive parts.

Marketing Qualified Lead 192

Marketing Qualified Lead Leads Face-to-face Lead Gen 192

Increase Sales

FEBRUARY 3, 2014

Hear the acronym SEO along with marketing and what comes to mind? For many in mid-size to small businesses, search engine optimization marketing. However today, the landscape has changed and SEO marketing has evolved to social engagement optimization marketing. Automatic responses on Twitter turn off people.

Marketing 126

Marketing Social Media Small Business Small Business 126

Partners in Excellence

DECEMBER 12, 2022

The conversation is interesting, some folks commenting on the “rightness,” or “wrongness” of what Elon Musk is doing at Twitter or whether they could work at Twitter. He has been very transparent, both in his statements about working at Twitter and what we know of Tesla and SpaceX.

Twitter 62

Twitter Face-to-face Social Media Networking 62

Zoominfo

FEBRUARY 22, 2021

Let’s face it: Salespeople need all of the pep talks they can get. Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Kyle Porter. Sean Sheppard.

Social Media 205

Social Media Influencer Media Hiring 205

BuzzBoard

JULY 12, 2024

Understanding the Importance of Researching Mid-Sized Companies Before Initiating a Sales Call Whether you’re a seasoned business management professional or a digital marketing newbie, it’s no secret that research plays a critical role in the sales process. Mid-sized companies exist in a unique space.

Research 52

Research Company Marketing Ideal Customer Profile 52

Hubspot Sales

JANUARY 30, 2024

Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service. Why the change? Prioritizing virtual selling.

Trends 105

Trends Social Media Lead Rank Lead Scoring 105

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

AUGUST 1, 2022

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. BrassRing was in a hot market during the late ‘90s tech bubble,” Wolf says. The job market’s strong right now, which is different,” Wolf says.

Hiring 130

Hiring Face-to-face Lead Rank Lead Scoring 130

Fill the Funnel

NOVEMBER 10, 2010

Here is the Twitter transcript for Day 2 Twitter activity for the #sm20 hashtag during the Sales and Marketing 2.0 Here is the Twitter transcript for Day 2 Twitter activity for the #sm20 hashtag during the Sales and Marketing 2.0 Best Sales & Marketing 2.0 sorted out. Conference on November 9th.

Twitter 74

Twitter Conference Omniture Airlines 74

Sales and Marketing Management

JULY 13, 2014

An institution’s Facebook or Twitter can be a public face of the company, but not one that is used to drive sales of new products or services. An institution’s Facebook or Twitter can be a public face of the company, but not one that is used to drive sales of new products or services. read more'

Social Media 189

Social Media Face-to-face Twitter Facebook 189

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing. You get the idea.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SBI

DECEMBER 28, 2020

As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. This acquisition checks all the boxes.

Closing 126

Closing Intent Data Intent Face-to-face 126

The Pipeline

MAY 1, 2014

In the process of lead-gen, lead gathering, evolving and lead conversion, some sales people and organizations are often faced with a choice, find an all in one tool that has key features and elements offered by other tools and apps built in, in effect a Jack-of-all-trade approach. One of the opportunities offered by the web 2.0

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

Partners in Excellence

FEBRUARY 7, 2023

I’m breaking into a nervous sweat just writing the title to this post. As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. How do we incite customers to change when they don’t recognize they may need to change? We have to capture attention. What’s going on?

Outbound 123

Outbound Ideal Customer Profile Inbound Face-to-face 123

Zoominfo

JUNE 6, 2022

Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. What do they have in common? A focus on branding.

Social Media 130

Social Media Face-to-face Survey Promotion 130

Smooth Sale

JUNE 24, 2024

The following quote caught my attention on Twitter: ‘ Henry Kissinger once described something as having the added advantage of being true!’ A surprise message arrived today from a gentleman who admitted to facing some of the same issues in corporate. Were my ‘leaders’ lazy, ignorant, or so discriminatory that they didn’t care?

Lead Rank 117

Lead Rank Hiring Networking Report 117