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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2213 Water, Sewage & Other Systems. 221310 Water Supply & Irrigation Systems. 445210 Meat Markets.

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My Favorite 'John Wayne' Thoughts for Marketers and Salespeople

Pointclear

My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Yep, you can hear John Wayne say this in the still popular film Stagecoach (1939) when he played the Ringo Kid. Wayne played Tom Doniphon in the 1962 film The Man Who Shot Liberty Valance.

Film 100
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Social Story Selling System: 7 Storytelling Rules in Sales

LeadFuze

The question is, what are the best strategies for increasing diversity in the social story selling system? The problem is, buyers know that we’re trying to diversify the market and they’ve responded by upping their game. Interruption-based prospecting is a great tactic, but it’s not the only one.

System 52
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

This is what happens with most prospecting campaigns. It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. The open rate is way too low.

Data 181
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Selling Managed Services in a Multigenerational Market

Cincom Smart Selling

The impact of age demographics is becoming more critical to the success of managed service providers and advanced manufacturers because they are selling in a multigenerational market. Personalization is Key to Selling in a Multigenerational Market. How to Connect with Buyers in a Multigenerational Market: Important Factors to Consider.

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Time for Sales & Event Teams to be Equal Partners

SBI

With less face-to-face business contact, events and tradeshows will become even more important as one of the only ways to meet and get to know customers and prospects in person to solidify these connections. VIPs Regular Customers Priority Prospects Media Internal customers Analysts /press ls your CRM data available and up-to-date?