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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Offer Promotions and Incentives Initiating incentives and promotions can significantly increase interest and sales, particularly during the first few months of a product launch. The secret is to use these platforms’ interactive features to build a community around your brand and to engage with them consistently.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? The result?

Lead Rank 105
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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

In the age of COVID-19, every industry is shifting as much as possible into the online space. If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. and businesses were no exception. Instead, focus on your core audience.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io