Hubspot Sales

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Find out how your email open rate compares to your industry. To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Media: 32%.

Industry 141

Industry Real Estate Outsourcing Services Biotechnology 141

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Among all industries, nonprofits have proven deft at securing money , particularly in the startup world. Other industries with strong funding in 2020 included the pharmaceutical and energy fields.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. By meeting industry standards, these certifications acknowledge your proficiency in specific areas, thereby enhancing your credibility.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 325120 Industrial Gas Manufacturing. 332911 Industrial Valve Manufacturing. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Sales and Marketing Management

NOVEMBER 6, 2020

Author: Nick Chasinov The ongoing COVID-19 pandemic has left millions unemployed, as businesses in nearly every industry have been forced to close up shop – and many won’t be reopening. Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Doubling Down on Digital.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Among all industries, nonprofits have proven deft at securing money , particularly in the startup world. Other industries with strong funding in 2020 included the pharmaceutical and energy fields.

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company.

Data 130

Data Government Decision Maker Lead Rank 130

SBI Growth

JULY 26, 2016

Market research is mission critical to winning in the market place, and against your competition. It should influence your overall sales strategy, and govern how you allocate your resources. Watch as we discuss the steps to take to understand your market, industry,

Research 120

Research Government Marketing How To 120

BuzzBoard

JANUARY 9, 2024

The digital marketing sphere is changing fast. Hence, navigating the intricate terrain of ethical concerns in digital marketing sales amidst the drive for hyper-personalization requires a delicate balance between effective marketing strategies and respecting individual privacy and autonomy.

Marketing 52

Marketing Face-to-face Small Business Small Business 52

Sales Hacker

OCTOBER 10, 2019

Data Governance & Salesforce Objects. Firmographic data is relevant for customer segmentation, with information about geographic area, number of employees, annual revenue, and industry. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance.

Government 58

Government SalesForce Objections Lead Rank 58

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

The Sales Heretic

MARCH 24, 2020

The disease—and the government responses to it—have affected every industry, with impacts ranging from mild to devastating. The COVID-19 pandemic is wreaking havoc around the world.

Government 200

Government Industry Customer Marketing 200

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. The Models of Enterprise Level Sales.

Enterprise 95

Enterprise Enterprise Ideal Customer Profile Sales Process 95

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

Sales Hacker

AUGUST 2, 2019

If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. DRIP: The Secret to Reliably Penetrate the Market.

Penetration 68

Penetration Industry Buying Cycle Marketing 68

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Zoominfo

FEBRUARY 22, 2023

The Tribunal is responsible for handling appeals to decisions made by government regulatory bodies, such as the ICO, in cases relating to information rights. This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry.

Consumer 130

Consumer Data Government Report 130

Pipeliner

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. It’s no secret in 2022 that weed has become more popular, and the industry has boomed.

Marketing 87

Marketing Licensing Distribution Trends 87

Nutshell

MARCH 9, 2023

Unreliable or poor-quality data can lead to impractical, poorly developed sales, marketing, and customer service strategies. Impact on marketing Your marketing efforts are essential to attracting new customers and clients. These ill-conceived strategies can have detrimental consequences for your business.

CRM 62

CRM Data Software Software 62

Pipeliner

NOVEMBER 18, 2022

What’s changed with my markets in 2022 and where are they headed in 2023? I’m not proposing three-day offsites to dive deeply into our markets’ changes. Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. Competition.

Real Estate 97

Real Estate Government Face-to-face Transportation 97

Zoominfo

JANUARY 12, 2023

For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. It also governs the use of cookies and other visitor-tracking technology.

Data 130

Data B2B Government ACT 130

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Allego

MAY 2, 2024

Like with the EU’s General Data Protection Regulation (GDPR), the AI Act is expected to guide other governments grappling with how to regulate AI. Companies that make software for sales, enablement, marketing, word processing, and more all proudly say they have genAI features. The biggest impact will be on high-risk providers. “I

ACT 62

ACT Sales Enablement Guidelines Software 62

Pipeliner

DECEMBER 17, 2020

The Life Sciences industry is relevant to various sectors, making it a multi-faceted field. But it also means that there is fierce competition in the industry. And it is not just because there are various companies in the Life Sciences industry. Developing persuasive messaging in the B2B industry is already tough.

Face-to-face 52

Face-to-face Outsourcing Services Marketing Government 52

BuzzBoard

SEPTEMBER 22, 2023

In a world driven by data, algorithms, and artificial intelligence, we find ourselves at the precipice of marketing’s most exciting frontier: AI marketing. It’s an era of unprecedented potential, where the dreams of marketers come to life through the power of machine learning and automation.

Marketing 59

Marketing Face-to-face Lead Rank Campaigns 59

Pipeliner

AUGUST 24, 2021

The international transportation logistics client that generated 80% of their business from the airline industry. What’s changed with my markets? I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. Market Patterns. We mentioned the airline industry but what about pharma?

Transportation 96

Transportation Real Estate Airlines Government 96

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 100

Top of Funnel Marketing How To Inbound 100

DiscoverOrg Sales

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow. “Big data” is very 2012.

Data 196

Data Intent Data Intent Customer 196

Zoominfo

MAY 19, 2021

Let’s get started… Data Privacy Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and to whom and under what circumstances it is shared.

Data 100

Data Government Policies Consumer 100

Sales and Marketing Management

APRIL 21, 2020

Are we looking at a new normal for the meetings and events industry? Bauer: We have already seen some wonderful examples of creativity in our industry, particularly when it comes to giving back. We’ve also seen the tech companies in the industry step up to help planners navigate this new normal and get up to speed quickly.

Meeting 227

Meeting Face-to-face Travel Incentives 227

Distribution Pricing Journal

AUGUST 11, 2023

We don’t need to tell regular readers and distribution pricing experts that data is the most powerful catalyst for growth in the distribution industry. More and more distributors are increasing their digital strategies in all areas from supply chain management to purchasing to marketing and of course to price optimization solutions.

Outsourcing Services 52

Outsourcing Services Data Distribution Government 52

Zoominfo

JANUARY 21, 2021

“Looking back, GDPR forced marketers to spend money on data quality in order to comply, marketing technology,” expert Scott Brinker told ZoomInfo.” ” In that process, marketing teams saw the greater benefits of using quality data, and that trend will likely continue with CCPA.” Source: ZoomInfo.

Data 173

Data Retail Consumer Advertising 173

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. We founded the Business Information Coalition, which brings together B2B professionals to share best practices on privacy regulations and data management, as well as develop a cohesive industry voice.

Report 130

Report Nonprofit Licensing Compensation 130

Highspot

OCTOBER 6, 2022

As sales enablement becomes a business imperative for companies everywhere, more than 1,500 professionals spanning sales, marketing and enablement will come together to define how sales enablement can increase sales productivity in any economy. When you unite the brightest minds in the industry around a common purpose, magic happens.”

Conference 97

Conference Customer Government Scale 97