article thumbnail

Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

For one, there is greater recognition that marketing should deliver qualified leads that are fully vetted, closeable and likely to convert through the buyer’s journey. Marketing must align its B2B lead generation activities and resources with deeper-in-the-funnel outcomes. The cost-per-lead metric accomplishes none of the above.

article thumbnail

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Not seeing the forest for the trees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Proven Strategies for Effective Sales Management

Highspot

It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals. Sales managers are responsible for forecasting future sales trends. Incentives and Recognition Reward top performers with appropriate incentives and recognition.

article thumbnail

Expert Tips for Improving Sales Operations Efficiency

Highspot

They oversee behind-the-scenes activities and administrative tasks so sales reps can focus on lead generation and closing deals. To do this, they analyze sales data, market trends, and historical performance. We’ll talk about how good leadership, special sales incentives, and clear jobs can help make sales ops better.

article thumbnail

If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

Salesforce research brief, Trends in Customer Trust, says fostering trust is the new business imperative. I always advise clients against offering incentives for referral business. When you offer a kickback, your referral sources are likely to give you names, not qualified leads. Forget about incentives. Trust should.

Referrals 289
article thumbnail

New year, new goals: A checklist to empower your sales teams to close more deals in 2024

PandaDoc

Now, let’s talk incentives. Incentives, or spiffs, can really boost motivation. But here’s the key – structure your incentives to make your goals more realistic and achievable. This way, your team has a clear, reachable target and an added incentive to exceed it. Let’s talk about lead generation first.

Closing 52
article thumbnail

X-Factor Compensation Leaders: How to Be Incredible at Incentive Planning (CoreSite)

Xactly

Those who work to create a plan for their company must develop a compensation process and incentive plan that will motivate the right sales behaviors to achieve goals, all while driving growth. Sales operations and compensation professionals must create an incentive plan that will drive growth for the company and attain executive objectives.