Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. And win rates rise and sales cycles shorten with well-orchestrated virtual channels. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! This will expand your audience reach. Create Department Personas That Net It Out! Left swipe!

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong?

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

Sales and Marketing Management

MARCH 8, 2019

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.)

InsideView 223

InsideView Scale Exercises Call-back 223

Smooth Sale

DECEMBER 30, 2023

Group Cooking Or DIY Workshops Getting hands-on can always be a fun activity for all, and it helps to get out of the “we need to bond” office mindset. Group cooking lessons can be a great place to begin, and DIY workshops or pottery crafting sessions can be fun, too. CatCat : Build your future one skill at a time.

Hiring 100

Hiring Licensing Sports Networking 100

Sales Hacker

JUNE 7, 2021

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Where they go to get information.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Smooth Sale

APRIL 22, 2024

Whether you’re operating out of a chic downtown office or a bustling workshop on the outskirts of town, this insurance isn’t just important—it’s a must. Mastering the art of branding yourself with impact is not just a marketing tool; it’s a strategic move that can significantly boost your business growth.

Insurance 95

Insurance Insurance Real Estate Hiring 95

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

MTD Sales Training

AUGUST 10, 2018

A salesperson on one of our workshops was bemoaning the fact that he had to make between 100 and 150 cold calls a week. Your marketing department can help you develop articles that will be relevant and applicable to the current market. When you’ve created a portfolio of valuable information, place them where people look.

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

Smooth Sale

OCTOBER 3, 2023

Retreats can include team-building activities, workshops, or meditation sessions to help employees relax and recharge. These programs can include activities like yoga or fitness classes, nutrition workshops, and even mental health support sessions. An away event changes the scenery on multiple levels.

Lead Rank 78

Lead Rank Hiring Motivation Networking 78

Your Sales Management Guru

SEPTEMBER 21, 2015

What Happened at the End of the Sales Leadership Training Workshop? It was an interesting out come at the end of the two day Sales Management Training Workshop last week… We discussed the Role of Sales Management, what Strategies face sales managers and focused on the Execution of sales management tactics.

Lead Rank 40

Lead Rank Lead Scoring Hiring Face-to-face 40

Allego

DECEMBER 13, 2023

However, the information here should help you start planning your schedule and travel budget. This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. See you out there!

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Sales and Marketing Management

JULY 22, 2020

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. In failing to do so, they’re leaving an opportunity on the table. .

Top of Funnel 177

Top of Funnel Real Estate Face-to-face Promotion 177

Sales and Marketing Management

FEBRUARY 9, 2020

This came to light in a recent conversation with Jana Gallus from UCLA’s Anderson School of Management at a Behavioral Science workshop in Philadelphia. However, one often overlooked aspect of a reward is the signals that go with them. To be clear, rewards are not compensation.

Sales Management 259

Sales Management Loyalty Compensation Social Media 259

Pipeliner

FEBRUARY 23, 2024

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. It’s built on the understanding that every department, from product development to marketing, contributes to customer’s brand perception and engagement. Technology is vital to this transformation.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SalesFolk

MARCH 2, 2021

Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” Even more commonly, I see “Operations” getting lumped together with marketing and extremely different departments that manage different aspects of the business. More free Cold Email treats from my sold-out workshop .

Ideal Customer Profile 64

Ideal Customer Profile Buyer Persona Prospecting Hiring 64

Increase Sales

MAY 18, 2015

” For a small business owner this is very true especially with it comes to magnifying one’s marketing message. Our most recent collaboration has resulted in working with the local Small Business Development Center to provide a morning workshop on small business trends within the local community here in Northwest Indiana.

Marketing 70

Marketing Real Estate Small Business Small Business 70

Nutshell

MAY 11, 2023

Check out Nutshell’s sales automation features or watch our sales automation workshop for Nutshell users! Explore Features Watch the Workshop How can sales teams use AI? Using AI can help sales and marketing teams generate quality leads more quickly. Want to learn more about sales automation?

Sales Process 118

Sales Process Lead Rank Lead Scoring Sales Automation 118

Hubspot Sales

APRIL 6, 2020

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads.

Trade Show 107

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 107

Hubspot Sales

NOVEMBER 14, 2022

While prospects should be able to find information on your website and other resources, your sales team needs to take a consultative approach. Business acumen training gives these employees the perspective they need to make informed decisions. Strategy Workshops. So what can you do to retain your position in the market?

Training 67

Training Scale Hubspot Lead Rank 67

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Smooth Sale

SEPTEMBER 19, 2023

It’s common for someone to attend countless workshops on inclusive leadership and return to the workplace armed with certificates and tools, yet still need help implementing what they’ve learned. Ask your employees about their experiences in informal discussions. The result? Allow yourself to feel these emotions truly.

Hiring 118

Hiring Lead Rank Conference Lead Scoring 118

Hubspot Sales

APRIL 6, 2020

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads.

Trade Show 101

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 101

Emissary

MARCH 2, 2023

While the application of artificial intelligence is ever-expanding in today’s business intelligence landscape; data mining, algorithms, and publicly available information can only take sales teams so far. Advisors typically offer information around discovery topics in five key areas: People : Who are the decision makers?

Decision Maker 98

Decision Maker Ideal Customer Profile Top of Funnel Networking 98

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

SalesProInsider

MARCH 16, 2020

From fears about the coronavirus to stock market volatility, people are nervous, fearful, disappointed, and confused. In this 50-minute workshop, I’ll cover: 1 master key for speaking the same language as a confused, fearful, or disappointed client. 2 challenges that trip up even the best communicators: emotions and intensity.

Prospecting 71

Prospecting How To Conversion Buyer 71

Bernadette McClelland

JANUARY 20, 2018

It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. And the basics of selling are….? salespeople today don’t execute on the basics. And my response was, what are the basics then? How often do we need to come up with fresh ideas.

Selling Skills 317

Selling Skills Negotiation Sales Leadership Margin 317

Highspot

FEBRUARY 2, 2024

70% of marketing content goes unused (Forrester). Surface key sales processes, methodologies, and channels Where is our market opportunity? Document details on your competition, target personas, and markets/verticals What do I need to win? What information, training, and coaching do they need to win?

Sales Enablement 52

Sales Enablement Infusion Intent Government 52

Allego

DECEMBER 28, 2022

However, the information here should help you start planning your schedule and travel budget. At B2B Summit North America, B2B sales, marketing, and product leaders get information and insight to help them build growth and drive measurable impact. Most of the conferences continue to hybrid events with a virtual track.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Anthony Cole Training

OCTOBER 21, 2010

Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Market Changes Allow for Sales Success! The market is the market - go sell! Tonys Top Ten.

Hiring 120

Hiring Marketing Insurance Insurance 120

SalesProInsider

AUGUST 11, 2020

From fears about the coronavirus to stock market volatility, people are nervous, fearful, disappointed, and confused. In this 50-minute workshop, I’ll cover: 1 master key for speaking the same language as a confused, fearful, or disappointed client. I know you’re going to find value in this fast-paced, informative workshop.

Prospecting 62

Prospecting Conversion Strategy Marketing 62

Mindtickle

JULY 10, 2020

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. Aligning on sales processes helps identify potential gaps, which in turn can trigger the development of tools such as value-messaging workshops. Field requirements for collateral.

Collateral 71

Collateral Face-to-face Sales Enablement Objections 71

Nutshell

MARCH 15, 2024

Learning about their likes, dislikes, challenges, and needs can inform future strategies, campaigns, and communications with prospects and help you connect with them more personally. This content can include information on why your product or service may be a good fit for their problems.

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Partners in Excellence

SEPTEMBER 9, 2020

” Perhaps the most important part of the onboarding process is not teaching them about our products, tools, processes, markets. Perhaps the most important part of onboarding, often done informally, is understanding what it means to be part of the company/organization. What are the values and beliefs?

Face-to-face 98

Face-to-face Retention Relationals Meeting 98

No More Cold Calling

JUNE 9, 2019

Technology drives communication, messaging, and information access at warp speed, and our clients expect immediate access. The good news about digital technology is that we can exchange information quickly. We can get competitive information instantly—but so can everyone else. We depend on technology for everything.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269