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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. They learned to use the software better.

Marketing 252
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Responding to the Digital Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. They learned to use the software better.

Marketing 130
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CPQ Software – Who Needs It?

Cincom Smart Selling

Lots of hype, lots of trade-journal coverage, but, I wonder if companies are really taking advantage, and are they finding a demonstrable advantage using CPQ software? It turns out that Aberdeen has done quite a bit of research on this subject, and their findings are quite interesting. Lead Conversion Rates for CPQ Software.

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A customer’s casual remark could be a relationship-wrecking ‘iceberg’

Selling Essentials RapidLearning Center

But there are no offhand remarks in sales. Behavioral research reveals one big reason why: When people converse, speakers pay more attention to planning what they’re going to say than to what the other person is saying. This holds true in sales and many other situations. Journal of Social Psychology, Vol. Why was this?

Journal 52
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A customer’s casual remark could be a relationship-wrecking ‘iceberg’

Selling Essentials RapidLearning Center

But there are no offhand remarks in sales. Behavioral research reveals one big reason why: When people converse, speakers pay more attention to planning what they’re going to say than to what the other person is saying. This holds true in sales and many other situations. Journal of Social Psychology, Vol. Why was this?

Journal 52
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Why You Should Be Delivering Value-based Stories

Hubspot Sales

Successful sales professionals are great storytellers. How can you up your sales game by learning how to tell value-based stories? I can’t emphasize enough not to jump into a sales pitch before you establish credibility. Research the buyer, the company, and industry. 3 Steps to Create Value-based Stories.

Lead Rank 128