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Great, Previously Unread Sales Research Uncovered

Understanding the Sales Force

Tony Cole, CEO of Anthony Cole Training and one of OMG's great partners, forwarded me an article that appeared in the October 2014 issue of the Journal of Marketing Research. Today I'm bringing you some insightful information that was not widely read when it was published back in 2014. They used vocabulary that I had to look up!

Research 159
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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

Author: Andrea Grodnitzky The sales professional has the job of encouraging the customer to become comfortable with the idea of committing to a product or a service. Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades. CEO tenures are shrinking.

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Research: Differentiating Your “Virtual” Sales Meetings

Corporate Visions

What does the typical sales meeting look like today? million sales professionals in the U.S.—47% 47% are inside sales reps, while about 53% are outside. That means 75% of all sales meetings are now remote. Get the research article: The Next Best Thing to Being There.

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“Why Evolve?”: Researching the Best Upselling Techniques

Corporate Visions

If our recent research reveals one big truth about marketing or sales, it’s that your messaging and skills training can’t be monolithic, a one-size-fits-all thing. That’s because research has a way of begetting more research. Check out the research. It’s a question we hear often. The post “Why Evolve?”:

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Being more remarkable in virtual sales meetings

Sales and Marketing Management

Author: TIM RIESTERER, CHIEF STRATEGY AND RESEARCH OFFICER, CORPORATE VISIONS In our last column in this space, we recalled the Bell phone system’s catchy commercial slogan, “Long distance. million sales professionals in the country, more than 47 percent were inside salespeople. What there isn’t much of is research?—?until

Meeting 250
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Sales Talk for CEOs: CEOs Can Craft & Deliver Compelling Messages that will be Remembered with Nancy Duarte (S5Ep6)

Alice Heiman

The modern CEO story unfolds with dynamic gestures, vocal versatility, and perfectly-timed pauses, all backed by Vanessa Van Edwards’ groundbreaking research on TED Talks. Tune in to the Sales Talk for CEOs podcast and let your leadership voice be the difference! Gone are the days of static presentations. Visual aids.

Journal 103
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Prospecting for unicorns

Zoominfo

5000, and the Boston Business Journal Fast 50. Trigger • A group publishes a list of fast-growing companies Actions • Research the groups that produce lists tailored to your search criteria • Add these unicorns to your prospecting list For example, the Deloitte Technology Fast 500, Inc.