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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Conceptually, that is the Holy Grail,” he says.

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The Importance of VoIP in a B2B Sales Strategy

Sales and Marketing Management

Have you met your target margins or is there much to be desired in terms of success? Another issue which has plagued B2B sales for years involves scenarios when a client (or prospective client) contacts the firm directly. Webinars and Conference Calls. The Presence of a Virtual Receptionist.

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Will ?Demo Automation? Work for Your B2B Sales Organization?

SBI

He had a mandate to decrease costs to improve profitability by increasing margins. At the same time, he was seeing a jump in requests for demos as his qualified prospect pool was increasing. Seeing your demo resources stay stagnant or even shrink all while your sales teams and prospect pools are growing. What did he do?

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How to Fix a Sales Forecast Killer

Pointclear

The same reason you primed the pump for existing territories with qualified prospects that close faster applies to new territories. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Punch up mailing to the prospect database with special offers.

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3 Mandates That Matter for CROs: A Conversation with Forrester and Juniper Networks

Mindtickle

I recently hosted a webinar with two Sales Enablement experts, Mary Shea, Principal Analyst at Forrester Research, and Hang Black, VP of Global Sales Enablement at Juniper Networks, to discuss how CROs at the most competitive organizations are ‘democratizing B2B sales’ and building digital-first, customer-ready teams in the remote and ready era. .

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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

Having a clear understanding of your ideal customers and prospects is essential to success. Without that, virtually all else below is drastically marginalized. Routes to market must align with how your customers and prospects want to be served. Here is a link to a great webinar with LinkedIn.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Use prospect search filters. Mailshake is a lead generation tool that lets brands automate their prospecting outreach via email, social, and phone. Unlike traditional email marketing solutions, this automated solution enables you to send personalized cold emails at scale, then engage with these prospects via phone and social.