Alice Heiman

APRIL 14, 2021

More often than not , sales and marketing efforts are centered around customer acquisition. So why not focus on customer retention? . The primary reason is market share or market dominance. Gaining new customers quickly helps your company dominate the market. W e want customers to think of us as a resource.

Retention 143

Retention Account Customer Referrals 143

Cience

DECEMBER 1, 2020

Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. Companies that neglect retention do so at their own risk. Why Is Customer Retention Important? Customer Retention Strategies.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Resetting Your Customer Retention Priorities: A Team Exercise. These are your new portfolio priorities and should be planned and resourced as such.

Retention 98

Retention Exercises Customer Relationals 98

Sales Hacker

SEPTEMBER 28, 2021

Why attrition and retention matter so much right now. The hardest job market in a decade [10:20]. Hakim Myers: When working with different candidates and also working for the company, you have to be a resource on both sides. The hardest job market in a decade [10:20]. The talent search in the startup environment.

Retention 81

Retention Benefit Scale Hiring 81

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? There could be a number of reasons including: poor communication, unclear goals, and lack of resources. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. And within those law firms, do I have the names of all the partners I should be marketing to?".

Resources 160

Resources Marketing B2B Study 160

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. As a result, many are dealing with huge recruiting and retention difficulties while facing way more churn than usual — and they are struggling.”

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Sales Hacker

APRIL 19, 2022

In this article, I’ll outline the principles of compensation design , how to build sales compensation plans , and include resources to set OTEs and quotas that keep your reps happy and hungry for more. Why Sales Comp Planning is Key to Rep Retention. A note from our in-house experts, accelerators should be meaningful.

Compensation 86

Compensation Retention Hiring Commission 86

Smooth Sale

APRIL 19, 2024

Martin is VP of Marketing for The Jacobson Group, the country’s premier insurance talent acquisition firm. Martin is responsible for the ongoing marketing and branding efforts of The Jacobson Group. It includes identifying key competencies and knowledge areas and creating targeted training modules and resources.

Hiring 83

Hiring Insurance Insurance How To 83

Smooth Sale

APRIL 2, 2023

Photo by Kalihh via Pixabay Attract the Right Job Or Clientele: 3 Key Steps To Market Dominance Running a successful brand in today’s challenging economy is undoubtedly difficult. Our collaborative blog asks, are you ready to take your brand to the next level and provides the ‘3 Key Steps to Market Dominance.’

Marketing 78

Marketing Advertising Advertising Campaigns 78

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it. And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. Customer Lifetime Value Formula.

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Steven Rosen

JULY 24, 2023

I believe that investing in the development of this critical team is the best use of resources for any VP of Sales. When the leadership team is continually honed and empowered, they become better equipped to handle various challenges, changes in the market, and shifts in customer behavior.

Sales Leadership 156

Sales Leadership Retention SalesForce Objections 156

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience. Here are some of its applications. GenAI is a time saver!

B2B 52

B2B Scale Marketing Trends 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

JANUARY 12, 2024

Therefore, it’s become crucial for marketing and sales professionals to adjust between personalized outreach and taking exceptional steps that might be counterproductive. Enhanced Customer Retention: When individuals feel that a brand understands and values their unique needs, they are more likely to become repeat customers.

Maximizer 52

Maximizer Opportunity Marketing Policies 52

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. In turn, solution providers more consistently meet their revenue, retention and wallet-share goals.

Customer 98

Customer Marketing Retention B2B 98

The Center for Sales Strategy

MARCH 13, 2020

The art of B2B marketing in the digital age is becoming more complex. "Quality performance starts with a positive attitude.". Jeff Gitomer. AROUND THE WEB -. > > The B2B Sales KPIs You Should Be Tracking According to 60+ Experts– Databox. But which metrics deserve your attention: Activity? >>> READ MORE.

Resources 75

Resources Decision Maker Retention B2B 75

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

Apparel 52

Apparel Small Business Small Business Marketing 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Smooth Sale

MAY 20, 2023

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

Marketing 78

Marketing Government Real Estate Scale 78

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 94

Paid Content Webinar Metrics Strategy Marketing 94

Babette Ten Haken

FEBRUARY 18, 2019

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Otherwise, no matter how well marketing and sales efforts attempt to convince clients otherwise, your organization “looks” like everyone else’s.

Retention 74

Retention Ideal Customer Profile Strategy Hiring 74

Babette Ten Haken

MAY 23, 2018

Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. Often, the primary catalysts for customer retention are hidden within the organization.

Retention 55

Retention Customer SME B2C 55

Allego

FEBRUARY 28, 2024

Allego’s sales enablement platform empowers financial services firms to enhance sales effectiveness , improve employee productivity, and maintain regulatory compliance in a dynamic and competitive market environment. It accelerates skill acquisition, boosts knowledge retention, and delivers faster outcomes.

Insurance 118

Insurance Insurance Face-to-face Banking 118

Nutshell

APRIL 21, 2023

Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). By measuring campaign effectiveness, companies can stay on top and rest easy knowing they’re boosting their marketing strategy’s success.

Campaigns 62

Campaigns Marketing ROI How To 62

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging. The outcome?

Small Business 52

Small Business Small Business Case Study Social Media 52

Smooth Sale

MARCH 30, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Monumental Marketing Pitfalls and How to Avoid Them If you want to avoid some of the significant marketing pitfalls most people make, you have come to the right place. Think of your marketing plan as a stew; one wrong ingredient could throw the whole thing off.

Marketing 78

Marketing How To Hiring Campaigns 78