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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). The subjects of the prospect’s tweets. A general online search to see what pops up.

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Are you in Social Media Denial?

SBI Growth

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? These individuals deny that customers use social media to do research on potential purchases.

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Using Video In Social Selling Pays Off For Sellers

SalesFuel

Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. When researching vendors, buyers often turn to social media to research and learn more about them. Specifically, nearly a quarter seek out videos on social media as resources, according to SalesFuel research.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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How to Save Money When Running Your Construction Business

Smooth Sale

Good Vendor Relationships You work with many other businesses in the construction industry, including customers and contractors. One of the most important B2B (business-to-business) relationships to foster has to be your vendor relationships. Your vendors provide the equipment, tools, and materials your workers need to complete a job.

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The 5 Top Media for Cold Prospecting

Pointclear

Let me go out on a limb and propose the top five media for your lead generation toolkit. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Now, you are probably wondering why I did not include email on this list of top five media for prospecting.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers.

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