Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Sales and Marketing Management

OCTOBER 16, 2017

I already have a solution”. Challenge their assumptions by teaching them something they didn’t already know that can help their businesses: provide a solution to a problem through a customer use case. Storytelling gives a prospect a compelling reason to hear you out. Storytelling is vital at every point in the sales cycle.

Real Estate 243

Real Estate Construction Scale Hiring 243

Smooth Sale

DECEMBER 12, 2023

Each project presents its own challenges– spatial constraints, budget limitations, or specific client needs. Architects must navigate these challenges creatively, often thinking outside the box to find solutions that marry functionality with aesthetic appeal. It is where mastering presentation skills come into play.

Construction 78

Construction Lead Rank Engineering Hiring 78

BuzzBoard

JANUARY 3, 2024

One strategy that has been gaining momentum and proving to be a game-changer is hyper-personalized sales presentations. In this blog, we will delve into the concept of hyper-personalization, specifically focusing on how it can transform sales presentations for digital marketing products.

Strategy 52

Strategy Ideal Customer Profile Advertising Advertising 52

Autoklose

FEBRUARY 19, 2024

Table of Content Elements of a Perfect Sales Pitch Problem Solution Benefits Proof of success Closing remark Don’t Pitch! Mastering the art of the sales pitch is not just about presenting your product or service — it’s about crafting a story that resonates, convinces, and converts. Here, clarity is key.

Ideal Customer Profile 52

Ideal Customer Profile How To Benefit Prospecting 52

BuzzBoard

NOVEMBER 14, 2023

To win them over, a digital agency must employ a unique blend of data-driven insights, creative storytelling, and personalized engagement strategies. Understanding their strengths and weaknesses vis-a-vis the opportunities and threats that their existing digital mix presents to them, is a great way to establish alignment.

Hiring 105

Hiring Analysis Social Media Objections 105

Sales and Marketing Management

SEPTEMBER 28, 2018

I’ll review those approaches here: Verbal only – Try to “reduce friction” by keeping the conversation verbal only and not directing prospects and customers to web links, apps or other visual storytelling aids for fear of reducing their willingness to participate.

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

criteria for success

JULY 8, 2021

The 5 following approaches can be your solution for dealing with indecisive prospects without seeming desperate and pushy. Do you know how to answer these questions, and are you prepared to present a clear answer for the prospect? In order to find the solution to this conflict, the seller must be extremely prepared. Watch Now.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

Babette Ten Haken

JUNE 30, 2020

Why rely on a hit or miss storytelling strategy to acquire and retain clients? It just could be you rely a hit or miss storytelling strategy to do your work for you. However, if you sell, engineer, or manage complex solutions for complex problems, then hit or miss stories are not credible to clients. Contact me here.

Engineering 136

Engineering Face-to-face Retention Strategy 136

SBI

OCTOBER 28, 2020

CHICAGO – October 28, 2020 : Mediafly , a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced today it has acquired Presentify, a global visual communication solution based in the UK. Buyers are bombarded with static, boring presentations.

Marketing 120

Marketing Sales Enablement Collateral Buyer 120

Corporate Visions

FEBRUARY 14, 2020

Whiteboarding your sales presentations is a powerful alternative to PowerPoint—and research shows it’s more effective, too. It’s become a common way to describe the mind-numbing experience of sitting through a feature-length slide presentation filled with bullet points and clip art. How to Start Whiteboarding Your Sales Presentations.

Face-to-face 85

Face-to-face Call-back Research Examples 85

Bernadette McClelland

JANUARY 20, 2018

Storytelling. Find the problem, discover solution, present why solution is best for prospect. Know your competition. Solve their problems. Know your company story. Build rapport. Understand the buyers needs and KPIs. Networking. Are any of these wrong? Far from it.

Selling Skills 317

Selling Skills Negotiation Sales Leadership Margin 317

MTD Sales Training

OCTOBER 30, 2018

Giving logical, fact-based presentations may appeal to one part of the customer’s decision-making process , but the impact is increased manifold by an intriguing and engaging anecdote. So, stories make a presentation come alive, but what should they include? How different types of customers have used similar solutions.

Networking 154

Networking Influencer Groups Analytics 154

The Digital Sales Institute

AUGUST 30, 2023

Unless you ask targeted questions, you will not be able to uncover those needs and desires, or present your product or service, as a solution to them. Third on the list is Storytelling. Humans find stories compelling in a way that a simple presentation of the facts, often cannot match.

Objections 52

Objections Face-to-face Motivation Hubspot 52

PandaDoc

OCTOBER 14, 2020

Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Storytelling Demonstrates Empathy.

Strategy 111

Strategy Face-to-face Research Google 111

The Pipeline

JUNE 7, 2016

In a world where death by PowerPoint is the norm in selling, presenting yet another sales presentation may not be the way to go. Case studies from real sales teams who have successfully implemented visual storytelling with a positive ROI.

Webinar Metrics 120

Webinar Metrics Case Study ROI Lead Rank 120

Highspot

MARCH 21, 2024

Here are a few opening lines tailored to resonate: Your recent article on [Topic] shed light on some crucial points, and it aligns with the solutions we’ve been developing here. Here are different strategies to help you refine and present value. It shows how their life will improve by emphasizing your solution’s benefits.

Lead Rank 96

Lead Rank How To Lead Scoring Follow-up 96

criteria for success

MARCH 14, 2023

Ravi is the founder of Ravi Rajani Consulting , where he helps B2B SaaS sales teams present their story, solution and message in a way that gets attention, builds trust, and wins new business without competing on price. Ravi is the founder of Ravi Rajani Consulting, where he helps B2B SaaS sales teams present their story, […]

Case Study 52

Case Study Social Media Twitter LinkedIn 52

SBI

NOVEMBER 19, 2020

Mediafly Launches Jumpstart Presentations, Elevates Sales Conversations in Remote Selling Environments. Jumpstart Presentations boosts companies’ digital selling transformation by providing out-of-the-box, animated, engaging presentations that accelerate the path to purchase and drive revenue – without risk and in less than three weeks.

Conversion 68

Conversion Distribution Analytics Sales Enablement 68

Gong.io

OCTOBER 18, 2021

In sales-speak, the nexus is a polarizing insight that changes how your customer thinks and feels about a key problem or opportunity and can eventually be tied back to your solution. Your job as a salesperson is to show a change in the world that is bigger than your company AND THEN frame what your solution offers as “the inevitable.”

Examples 71

Examples ROI Buyer Call-back 71

SBI

JULY 29, 2020

The assessment and tool offers a risk-free point of entry, complete with discovery, storytelling, insights, financial justification and evidence, and provides small to mid-sized businesses the ability to quantify and prove value to customers, as today’s economic-focused buyers require stronger financial justification.

ROI 101

ROI Tools Face-to-face Scale 101

BrainShark

AUGUST 24, 2022

Storytelling. Presentation Skills. It includes: Writing and presentation abilities, which are needed when interacting over email, social media, video conference, or in-person. Storytelling. You might think storytelling is just a component of good communication. Presentation Skills. Communication. Technology.

Social Media 62

Social Media Territories Face-to-face Negotiation 62

MEDDIC

FEBRUARY 12, 2024

It is the documentation of the measured performance and economic impact that your solution creates for existing customers or that it will create for prospects compared to their existing situation (their pain) or the competition’s solution. What can the business achieve with the help of your solution?

Sales Meeting 52

Sales Meeting Meeting Ideal Customer Profile Case Study 52

SBI

MAY 28, 2020

San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Given this strength, we’re seeing accelerating usage of the Seismic Storytelling Platform by organizations of all sizes. About Seismic.

Marketing 96

Marketing Scale Enterprise Enterprise 96

Babette Ten Haken

SEPTEMBER 16, 2019

They become skeptical about lack of continuity and gaps in the details you present. Or, these professionals create mission-critical engineered and coded solutions, integrating your products and services. And the resulting engineered solutions can become nightmares, instead of providing rewarding returns on investment.

Ideal Customer Profile 83

Ideal Customer Profile Engineering Decision Maker SME 83

SBI

AUGUST 31, 2020

Sending static sales presentations makes it difficult to have a natural dialogue, but Seismic Interactive Content allows sellers to show buyers that they are truly listening and adding value to the conversation. Microapps unleash creative storytelling. Presentations are not intended to just be scrolled through,” continued Winter.

Marketing 65

Marketing Scale Sales Enablement Microsoft 65

Mindtickle

OCTOBER 24, 2022

Storytelling. Storytelling. Telling an authentic story to demonstrate how other customers have solved business issues with your solution appeals to emotions and stokes action. It bears repeating: Generic pitches and presentations don’t work with buyers today. Time management. Technology use. Relationship building.

Top of Funnel 52

Top of Funnel Training Negotiation Buyer 52

Hubspot Sales

MAY 17, 2018

The power of storytelling stems from our ability to empathize with characters who face familiar challenges, persevere, and overcome. Storytelling humanizes your pitch and process, and it creates lasting connections with prospective customers. And there’s proof storytelling is effective. How to Become a Fantastic Storyteller.

Hiring 89

Hiring Banking Face-to-face Retention 89

Pipeliner

DECEMBER 11, 2019

If I were telling a story about our solution, these pain points would make up my dilemma. This is Nancy Duarte’s Sparkline story structure for presentations: Source: Presentation Guru (Bookmark this – it’s really worth a read. You need to get on with your presentation). What could be = Impact of solution.

Meeting 95

Meeting Ideal Customer Profile How To Sales Qualified Lead 95

Sales Training Connection

OCTOBER 17, 2014

Storytelling and Sales. Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. Much has been written about the importance of storytelling to sales success. We’ve shared 12 tips in a prior blog. Less is more. ?

Hiring 119

Hiring Intent Benefit Training 119

Hubspot Sales

MAY 15, 2018

Success in selling belongs to those who can balance the roles of analyst and storyteller. Doing so requires the ability to source, organize, and communicate data in a way that connects the salesperson’s solution to the buyer’s challenge. In short, salespeople must be master storytellers with data. Storytelling with Data.

Data 96

Data Benefit ROI Scale 96

CloserIQ

SEPTEMBER 24, 2022

Once you’ve gained the insights you need, then you can make a tailored pitch that connects prospect pain points to your solution. How is your current solution working for you? So you may, for example, tell the story of how one of your customers increased sales by 30% when implementing your software solution. Be unexpected.

Prospecting 52

Prospecting Scale Face-to-face B2B 52

Corporate Visions

FEBRUARY 14, 2020

Whiteboarding your sales presentations is a powerful alternative to the typical PowerPoint—and research shows it can make your presentation more effective, too. It’s become a common way to describe the mind-numbing experience of sitting through a feature-length slide presentation filled with bullet points and clip art.

Face-to-face 52

Face-to-face Call-back Research Examples 52

Corporate Visions

FEBRUARY 14, 2020

Whiteboarding your sales presentations is a powerful alternative to the typical PowerPoint—and research shows it can make your presentation more effective, too. It’s become a common way to describe the mind-numbing experience of sitting through a feature-length slide presentation filled with bullet points and clip art.

Face-to-face 52

Face-to-face Call-back Research Examples 52

Babette Ten Haken

JULY 9, 2020

But not what is the best, long-term solution for that client’s long-term business growth strategy. The solution may not be “selling better” – at least by yourself. Your solution just may be selling to retain clients, in the first place. Perhaps in a salesperson’s rush to close a deal, they recommend what’s easiest to sell.

Retention 114

Retention Company Commission Churn 114

Vendor Neutral

JUNE 17, 2021

Adapting Sales Presentations for Better Customer Engagement. What Engaging Sales Presentations Look Like in Today’s Landscape. When you go into a sales presentation, are you still armed with your set-in-stone slide deck? If so, it’s time to reimagine your sales presentation strategy. 10 Tactics for Success.

How To 59

How To Webinar Metrics Sales Technology Lead Rank 59

Product Management University

MARCH 23, 2023

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you even know it, even though your intentions are always on the mark to start the demo. The telling demos are more like an introductory training class on the product versus a sales presentation.

Engineering 97

Engineering Sales Cycle Buyer Up-Sell 97