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Reveling In Complexity

Partners in Excellence

As we look at complex B2B enterprise level solutions, without a doubt, they are complex. We make complex problems more complex than they really are. The solutions we sell are complex. The problems our customers face are complex. We live, every day, in the world of the complex.

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Letting Our Customers Ask Us The Wrong Questions!

Partners in Excellence

As we spoke, it struck me how we revel in these questions. When we look at the data on No Decision Made and Buyer Regret, we know how much our customers struggle with complex B2B change and buying initiatives. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do.

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Meeting Complexity With Complexity

Partners in Excellence

We are surrounded by complexity–in our business, in our communities, in our lives. Complexity can be, by it’s nature, overwhelming. Ironically, too often our approach to dealing with complex situations is to make them more complex. Sales people often add to the complexity customers face.

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Unleash Your Brain’s Potential: A Deep Dive into Decision-Making

Pipeliner

The profound implications of this revelation invite us to ponder the untapped potential lying dormant within our subconscious minds. Adele Spraggon guides us toward a profound revelation—the recognition and comprehension of these triggers grant us a semblance of control over our emotional responses.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. In some ways, sales leaders revel in this. We don’t have to invest in building skills on complex problem solving, business acumen, and value creation. At the same time, we see data that is alarming.

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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

” Some in marketing and sales revel at this shift in buying behaviors. We revel in the future of sales as Virtual, it cuts down on travel expense and sales people can make more calls every day. We know, collectively, they spend less than 17% of their time with sales people, virtually or in person. Buyers are struggling more!

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Freeing Time For The “Human Touch” In Selling

Partners in Excellence

We revel in leveraging our technologies for buyer engagement–and, apparently, buyers revel in these as well. In complex B2B buying, we will want to optimize the customer buying experience–and our selling experience by looking thoughtfully at how we design human and automated interventions in the process.