How to Calculate Total Addressable Market and Perform TAM Analysis
Zoominfo
MAY 8, 2020
To break it down, we spoke with Justin Withers , ZoomInfo’s SVP of Strategy & Corporate Development, who gave us insight on how to calculate total market size using the Bottom-Up and Top-Down methods. What size of companies buy our solutions? For example, ZoomInfo markets to companies of all sizes and in all industries.
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