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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

So stop selling product benefits. 8:16] The value discussion has to start significantly farther upstream than your capability or benefits. [10:24] HBR Articles: End of Sales and Marketing: [link]. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. In addition to his MBA, Brent holds a B.A.

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Email Marketing: The Value of Getting Permission

SugarCRM

As marketing professionals, we’re constantly on the quest for the ultimate results: high open and click rates, plus increased customer engagement. Marketing teams skillfully craft attention-grabbing subject lines, captivating content, and perfectly-timed campaigns to propel businesses forward. What is implicit permission?

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MindTickle and Halifax Consulting: Driving the Future Sales Readiness In Europe Through a Unified Enablement Approach

Mindtickle

With its cloud-based Sales Readiness platform, MindTickle is integral to organizations’ virtual and blended learning initiatives, and, together with partners like Halifax Consulting , we’re driving the future of learning and readiness in markets around the world. As you know — in addition to its U.S. and India offices — MindTickle has a U.K.-based

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To Show Connections on LinkedIn or Not – 2 Ways to Grow Business

Score More Sales

I was an early adopter of LinkedIn (October, 2003) – connecting with people I knew in real life, and it is still the strategy I use today. I am a “master connector” – I LOVE connecting people to each other once I feel they could benefit from the connection.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

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Don’t Forget Your Old Tech Tools – Skype Is Alive and Well

Fill the Funnel

I hope you discover, or as in my case re-discover the ease of use and benefits of this grandfather of the tools world. Skype has been around since 2003. It provides even more value now than it did in 2003. Marketing Sales News Social Selling Tool tips Training Web Tools audio Conference eBook Skype Slides Video YouTube'

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Mindtickle and Halifax Consulting: Driving the Future Sales Readiness In Europe Through a Unified Enablement Approach

Mindtickle

With its cloud-based Sales Readiness platform, Mindtickle is integral to organizations’ virtual and blended learning initiatives, and, together with partners like Halifax Consulting , we’re driving the future of learning and readiness in markets around the world. As you know — in addition to its U.S. and India offices — Mindtickle has a U.K.-based