Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
So stop selling product benefits. 8:16] The value discussion has to start significantly farther upstream than your capability or benefits. [10:24] HBR Articles: End of Sales and Marketing: [link]. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. In addition to his MBA, Brent holds a B.A.
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