Zoominfo
AUGUST 19, 2018
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.
Sales and Marketing Management
SEPTEMBER 23, 2019
Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
SEPTEMBER 27, 2012
My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.
Adaptive Business Services
MARCH 23, 2022
With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017. So, Mailchimp.
Hubspot Sales
DECEMBER 13, 2022
This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.
Pipeliner
MARCH 30, 2023
Fundrise uses a value investment strategy, which means it buys properties below market value and then increases their equity through improvements. One of the reasons Fundrise is at the top of our list is its long operating history, having been around since 2010. Its fee structure is simple, with only a 1% annual fee.
CloserIQ
OCTOBER 10, 2018
Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Klaviyo is providing better email marketing solutions for ecommerce stores. HubSpot, a leader in inbound content marketing software, is perhaps Boston’s best-known startup. Founded 2010.
Expert insights. Personalized for you.
174 
Let's personalize your content