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How Online Sales Can Help You Grow in Hard Times

Hubspot Sales

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. This particular marketing channel does take time and is not the quick fix to increase sales. For the last 11 years I have using social media as a marketing channel.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

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The 5 Top Media for Cold Prospecting

Pointclear

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – May

Crunchbase

With investments in fintech companies on the rise–they’ve more than doubled since 2015, and grown ninefold since 2010, according to a recent Crunchbase report –Aspiration is in a unique position to capitalize on the rise in conscious consumerism and the booming fintech industry. HQ: Washington, D.C. Find him on LinkedIn.

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What is Smarketing and how do you do it?

Salesmate

A 2010 study showed that companies with strongly integrated sales and marketing functions achieved an average of 20% annual revenue growth. Your answer to this should account for informal complaints or things you have heard around the office, as well as any feedback you receive through official channels. Why is smarketing important?

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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

New marketing channels. Click to start video at this point — Dave discusses the recent ITSMA report—“Marketing Transformation: Are We There Yet?”—and The report is based on surveys of close to 200 marketing leaders to determine how they are transforming and what they are doing to efficiently deliver results.