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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them. Buyer personas should be built by marketing in collaboration with sales.

Meeting 288
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The Five Pillars of Pharmaceutical Sales Training Excellence

Mindtickle

With those unique circumstances in mind, the importance of effective sales training cannot be overstated. In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions. What are some challenges in pharmaceutical sales training?

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Top 10 Allego Milestones

Allego

Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform how people learn and succeed at work. In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken.

Unica 118
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Sales Training Who Needs It? Part 1

Increase Sales

Years gone by, sales training was provided by small businesses (under 500 employees) be it through human resources or recognized sales training coaching consultants. Sales training is still needed. With information doubling at the speed of light, sales training is now becoming the responsibility of each salesperson.

Training 118
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LinkedIn Still Remains An Undiscovered B2B Marketing World for Many

Increase Sales

Yet even with 225 million plus members with one third being with the United States, there are many US salespeople, executives and small business owners who have yet to enroll in LinkedIn or become active within this dynamic marketing resource. Sales Training Coaching Tip: Most people waste at least 20 minutes daily.

LinkedIn 153
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Is sales coaching really necessary?

Sales Training Connection

Sales coaching. The “it” of course is sales coaching. Yet if you nose around, you will often find less sales coaching is occurring then might be expected given all the voices of advocacy. Sales Managers are the key for great coaching but they get bogged down doing all sorts of administrative stuff. Coaches Get Smarter.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.