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Top 10 Kurlan Sales Articles of 2013

Understanding the Sales Force

Also, I did not include the article that was awarded a Gold Medal for Top Sales & Marketing Article of 2013 earlier this week. Here they are in no particular order - My Top 10 Articles of 2013: SALES. Actual Coaching Call - Use it to Coach Your Salespeople to Success. c) Copyright 2013 Dave Kurlan'

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them. Buyer personas should be built by marketing in collaboration with sales.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. Here are five steps for HR to build a sales leadership pipeline in 2013: 1. Integrating with Marketing functions. Then, the HR leader coaches the mentor on use of the onboarding program. The average tenure of a Sales VP is 19 months! Personal branding.

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Commitment: A Requirement for Effective Sales Coaching

Sales and Marketing Management

Issue Date: 2013-09-09. Teaser: Sales coaching must be intentional, planned and scheduled. Whether you are the coach or the coached, both parties need to prepare for the content, tone and structure of a sales coaching conversation in order for it to have real value. Author: Jason Jordan. read more'

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 But by how much?

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This is How Sales Managers Should Coach Their Salespeople

Understanding the Sales Force

Speaking of Top Sales World, they just published a page showing all of the greats (I'm honored to be included) that have been inducted into their Sales & Marketing Hall of Fame in the past 3 years. Coaching – Step 1. Coaching Step 2 - What’s wrong with that? Coaching Step 3 – What’s the Root Cause?

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Is Marketing the Same as Selling?

Increase Sales

Jonathan Farrington noted in his recent blog, 2013 Where Did It All Go Wrong? , My sense is maybe it is time to explore this shadow question: “Is marketing the same as selling?” Confuse marketing with selling. The purpose of marketing is to: Attract attention. See Marketing Coaching Tip.