The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY decline from 2014 levels. Why Your Solutions?

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

The ROI Guy

DECEMBER 8, 2014

Here are our recommendations on how you can connect and engage more decision makers to achieve sales success in 2015 and beyond: 1. Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link]. Again, LinkedIn is a great tool for this.

Decision Maker 84

Decision Maker LinkedIn Quota Tools 84

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Your Sales Management Guru

AUGUST 10, 2016

Channel Strategy: Building a Sustaining Partner Community. -A What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. Marketing Planning. A Case Study-. Not simple spreadsheet budgets.

Channels 40

Channels Lead Rank Lead Scoring Strategy 40

Partners in Excellence

DECEMBER 4, 2015

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. Coincidentally, I read a research report on The State Of Email Marketing 2015.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product. Buy more lists!

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

The ROI Guy

JANUARY 15, 2015

Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. Alinean IDC Kotler Marketing Negotiation Training Pisello ROI Calculator Selling effectiveness TCO Calculator Value Selling Value Selling Tools Value Training'

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 92

Lead Rank Trends Lead Scoring Outsourcing Services 92

The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. TS: You say that inside sales is going to overtake field sales by 2015. ecosystem – the customer, the talent, and the tools – and a working alignment with marketing.

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ).

Video 24

Video B2B Marketing SugarCRM 24

Increase Sales

JANUARY 1, 2016

My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting. If there is any time invested, it is probably directed to financial statements while data from marketing is ignored.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Cincom Smart Selling

AUGUST 27, 2020

Technology partnerships offer a great way to obtain access to markets, special skills, tribal knowledge , physical assets and operational scalability that would simply not be possible to the enterprise relying on its native capabilities. Great partnerships require more than marketing symbiosis. Technological Alignment.

Government 77

Government Enterprise Enterprise Fashion 77

The ROI Guy

NOVEMBER 16, 2016

The key, providing the content, tools and training to help your sales reps and channel partners better assess and align with needs, prove the high cost of “do nothing”, and communicate and quantify your unique and superior business value.

Closing 77

Closing ROI Survey Discount 77

The ROI Guy

JANUARY 11, 2017

The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. This share spans across a variety of channels. Business websites lead at 84.3

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Sales Training Connection

JUNE 23, 2014

McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter. Megatrends for Sales Organizations – Sarrazin and Yee, McKinsey on Marketing. Companies will need to develop go-to-market models that meet both sets of needs. Your thoughts? _.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. YoY decline from 2014.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

Partners in Excellence

JANUARY 14, 2015

I saw a fascinating graphic and post at the Marketing Technologies Site. The headline, is they have identified 1876 Marketing Technology Vendors in 43 Categories. The article suggest the spend on Marketing Technology Solutions in 2015 will exceed $22.6 How do we participate in those channels? Billion in 2018.

Marketing Qualified Lead 48

Marketing Qualified Lead Vendor Case Study Analytics 48

HeavyHitter Sales

JANUARY 18, 2014

SMB Specialization Sixty-three percent responded that they have specialized inside salespeople that are dedicated to SMB (small to medium business) or mid-market sales. Field Sales Revenue Trends Trends for 2013 and 2015 projected annual revenue attributed to field sales as opposed to inside sales varied by industry.

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

Hubspot Sales

APRIL 8, 2020

They can interact with multiple people in our organization, via multiple channels. Increasingly, customers are as loyal to the channel as they are to the brand. Any organization intent on shifting from field to inside sales has to know if that transition will suit its market. And they like it that way! They have choices.

Inside Sales 120

Inside Sales Hiring Scale Face-to-face 120

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant? Why Your Solutions?–

ROI 53

ROI Decision Maker Proposal Forecasting 53

Close.io

DECEMBER 3, 2019

The last update of the book came out in 2015, yet many of its research techniques remain relevant for finding information about your prospects on the web. The author introduces you to tools and tactics that you can use alongside old school sales techniques. Author : Jeb Blount Published : October 5, 2015. Fanatical Prospecting.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Fill the Funnel

JANUARY 27, 2015

From the comments and questions coming at me in every presentation and broadcast I have done already this year, customer acquisition is the #1 goal for sales leaders in 2015. If it is that important it makes sense to use the best tactics, tools and training to help you achieve the results you are looking for. The facts are irrefutable.

Social Media 48

Social Media Top of Funnel Face-to-face Twitter 48

Fill the Funnel

JANUARY 27, 2015

From the comments and questions coming at me in every presentation and broadcast I have done already this year, customer acquisition is the #1 goal for sales leaders in 2015. If it is that important it makes sense to use the best tactics, tools and training to help you achieve the results you are looking for. The facts are irrefutable.

Social Media 48

Social Media Top of Funnel Face-to-face Twitter 48

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Social media.

Social Media 26

Social Media Advertising Advertising Media 26

Partners in Excellence

APRIL 7, 2021

seconds in 2015 (and additional research shows it at about 8 seconds in 2020). Some is to increase the channels through which we are trying to capture attention. It’s not new, but the evolution of our attention spans is alarming. A Microsoft research report shows our attention span declining from about 12 seconds in 2000 to 8.25

Social Media 58

Social Media Media Microsoft Sports 58

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ).

B2B 20

B2B Video Marketing Decision Maker 20

SalesLoft

MAY 28, 2015

The other day I heard a sales executive say that by using email, sales reps were acting “like marketers.” Email tools, they said, should be avoided at all costs. It’s 2015, why wouldn’t we use email in addition to phone for prospecting and outreach? That using email is “weak” and indicates a sales rep is afraid. Of course not!

Prospecting 52

Prospecting Social Media Networking ACT 52

Mereo

OCTOBER 29, 2020

A number of these suffering companies have pushed to be more customer-driven only in the past years — rather than upholding a dual customer- and market-oriented perspective. Solution 1: Balanced Customer- and Market-Oriented Perspectives. Solution 2: Adaptation to a Virtual Environment.

Lead Rank 39

Lead Rank Revenue Opportunity B2B 39

LeadFuze

JULY 16, 2019

In short, B2B marketers can no longer ignore the importance of CX, dismissing it as a B2C marketing trend. . In November 2015, Temkin Group published research indicating the CX maturity level of B2B organizations. CX Maturity of B2B Organisations. Source: Temkin Group. Source: Accenture Strategy Report. Not at all. .

Influencer 63

Influencer B2B Customer B2C 63

Increase Sales

FEBRUARY 17, 2015

LinkedIn continues to grow in popularity as a social media channel as well as sales leads tool. 2) LinkedIn Marketing. (3) Wishing you a stunningly good 2015. One way to attract attention and build credibility are LinkedIn Endorsements. Endorsement) for any of my ‘Top 10’ Skills. (1) 1) LinkedIn Training. (2) Many thanks!

LinkedIn 70

LinkedIn Ideal Customer Profile Face-to-face Lead Rank 70

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Vengreso

MARCH 22, 2022

Hiring a salesperson could save you from having to do any of the sales work yourself, which could free up more time in your schedule to focus on other tasks like marketing or operations. It, however, was back in 2015. What sales tools do they know and use. Social Media Channels. What do successful sales mean for them.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Vengreso

MARCH 22, 2022

Hiring a salesperson could save you from having to do any of the sales work yourself, which could free up more time in your schedule to focus on other tasks like marketing or operations. It, however, was back in 2015. What sales tools do they know and use. Social Media Channels. What do successful sales mean for them.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Social media.

Social Media 20

Social Media Advertising Advertising Media 20