Tony Hughes

NOVEMBER 4, 2018

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture. Change management and executive commitment are essential.

CRM 82

CRM Strategy Customer Epiphany 82

The ROI Guy

JANUARY 26, 2015

Customer facing sales tools can be implemented to guide better three foot and on-line meetings -providing sales reps and channel partners with the right value messaging, insights, storytelling, insights, case studies and financial justification for each unique prospect and selling situation.

Case Study 79

Case Study Decision Maker Lead Rank Lead Scoring 79

DiscoverOrg Sales

DECEMBER 4, 2017

This is likely because enablement strategies are wide-ranging in scope, meaning it can be difficult to know which aspects to prioritize. Map your strategy to the customer journey. One of the most important aspects of any sales enablement strategy is alignment to the customer journey. Looking to Achieve High Growth?

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Alice Heiman

FEBRUARY 2, 2022

Watch the podcast below or on our YouTube channel. Torrance Hart leads the sales team in addition to driving business strategy for Teak & Twine. A born entrepreneur, Torrance spent eight years in the Air Force before launching Teak & Twine in 2015. Listen in now! 7:07] Virtual gifting to build engagement. [12:35]

Account Based Marketing 88

Account Based Marketing Journal Microsoft Retail 88

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. So how do you end up in the winnder’s circle? -

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. We’re officially into the fourth calendar quarter of the year. Customer Engagement.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

Zoominfo

DECEMBER 5, 2019

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities. Get a Demo 3. Schuck said.

Hiring 100

Hiring Intent Data Intent Scale 100

The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. TS: You say that inside sales is going to overtake field sales by 2015. By Tibor Shanto – tibor.shanto@sellbetter.ca. How can that be? And how does that affect how companies sell? Tibor Shanto.

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. You’ll learn key strategies for integrating sales and marketing (and other departments within your business), plus get tips regarding the CEO’s unique role in sales (and how it can foster better customer relations and even referrals).

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

DiscoverOrg Sales

JUNE 24, 2016

Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. In 2015, m-commerce (that’s electronic commerce conducted over cellular devices) was growing three times faster than overall e-commerce in the U.S., By the end of 2015, mobile had impacted over $1 trillion in retail sales.

Retail 133

Retail Travel Call-back Engineering 133

Pointclear

OCTOBER 1, 2015

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Vendor Neutral

JUNE 1, 2021

He spent 8 years at Constant Contact as Director of Products (2008 – 2015). Tricia Stamatakos, Presentify Tricia co-leads the strategy and operations for recently-acquired 'Presentify' and helps bring brands to life with a passion for visual storytelling. LIA was acquired by Showpad in Q1 2016.

Constant Contact 52

Constant Contact Webinar Metrics Film Customer 52

The ROI Guy

SEPTEMBER 22, 2015

A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% YoY, with decision makers postponing upgrades and extending lifecycles for on-premise infrastructure as they figure out their cloud / hybrid strategies. IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014).

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

Appbuddy

JANUARY 9, 2023

What did you observe on B lack Friday/Cyber Monday and how does this shape your strategy in 2023? This will make for some interesting 2023 holiday discussions and strategies, beginning in January. . Above all, we needed to send messages people wanted to see so we didn’t abuse the channel. .

Email Marketing 52

Email Marketing Marketing Insurance Insurance 52

HeavyHitter Sales

JANUARY 18, 2014

While the study results provided detailed insights about sales organization trends, it also yielded a wide range of statistics that reflect the strategies sales leaders are employing to overcome their top challenges.   CLICK HERE TO READ THE FULL SALES ORGANIZATIONAL STRATEGY REPORT.      '

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

Cience

APRIL 2, 2020

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. It places the efficiency of your marketing strategy under question. Direct traffic remains an enigma for marketers. At first, it seemed illogical. Conclusion.

Outbound 85

Outbound Inbound Leads Marketing Qualified Lead 85

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. go-to-market and sales strategies. Sharma has been featured in dozens of podcasts, publications and speaking events, including the Nathan Latka podcast and the Founder Institute YouTube channel. In 2021, she closed $3.3

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's not a distraction. I do know ABM works— when done right.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Cincom Smart Selling

SEPTEMBER 17, 2015

Louis Columbus does a good job of breaking down the reasons why CPQ is accelerating in popularity in this Forbes article , but here’s the gist of it: Global scalability across channels, industries, selling strategies and pricing scenarios. Delivering measurable sales effectiveness improvements. Delivering anytime, anywhere quotes.

Scale 91

Scale Engineering Call-back CRM 91

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

Lead Rank 86

Lead Rank Trends Lead Scoring Outsourcing Services 86

Pointclear

AUGUST 18, 2015

Instead, they embrace trendy marketing and sales concepts, ever-evolving marketing channels and the promise of technology to deliver the revenue results they need to grow. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Increased spending on lead generation. Hired a social media marketer.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Cincom Smart Selling

AUGUST 27, 2020

Going it alone may sound good, but the fact is there are not many businesses that can stick to a DIY strategy and survive. Glen Llopis, a contributor to Forbes.com, offered up some great advice in his 2015 article Six Ways Effective Leaders Evaluate Business Relationships. Partnership is a great strategy. Compatibility.

Government 77

Government Enterprise Enterprise Fashion 77

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

Tenfold

AUGUST 30, 2017

This share spans across a variety of channels. It can be hard to sway them otherwise – unless you can overcome the three main hurdles in B2B marketing and sales: ineffective digital integration, unfocused content and an unoptimized mix of online channels. The Multiple-Channel B2B Buyer. Know the Modern B2B Buyer.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Hubspot Sales

APRIL 8, 2020

Not surprisingly, denial is not a winning strategy. They can interact with multiple people in our organization, via multiple channels. Increasingly, customers are as loyal to the channel as they are to the brand. Editor's note: This post was originally published in May 8, 2015 and has been updated for comprehensiveness.

Inside Sales 111

Inside Sales Hiring Scale Face-to-face 111

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. YoY decline from 2014.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

Partners in Excellence

APRIL 7, 2021

seconds in 2015 (and additional research shows it at about 8 seconds in 2020). Some is to increase the channels through which we are trying to capture attention. I think we need to study those things that capture people’s attention, learning from them and leveraging them in our engagement strategies.

Social Media 57

Social Media Media Microsoft Sports 57

LeadFuze

FEBRUARY 19, 2019

Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. The concept didn’t receive widespread attention, though, until at least 2015. The strategy is now supported by a variety of technology products. Marketing and Sales execute an account-based strategy in tandem.

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Adopt a ‘Customer-Centric’ Business Strategy. Source: Accenture Strategy Report.

Influencer 63

Influencer B2B Customer B2C 63

OpenSymmetry

FEBRUARY 2, 2016

This change in the buyer process requires retailers to be agile in their go-to-market strategies. European Retailers will Embrace Experimentation in 2015 forecasted by the end of 2015, online retail sales will reach €153.8 Take for example, the desire for consumers to be self-sufficient.

Retail 40

Retail Scale Consumer Forecasting 40

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. Many organizations are relying more and more on channel partners and inside sales to drive growth. 2) Central IT is Irrelevant? So how do you end up in the Winner’s Circle? -

ROI 53

ROI Decision Maker Proposal Forecasting 53

Close.io

DECEMBER 3, 2019

Apply the tips and strategies discussed in one chapter before you move on to the next one. The last update of the book came out in 2015, yet many of its research techniques remain relevant for finding information about your prospects on the web. Author : Jeb Blount Published : October 5, 2015. Take the Cold Out of Cold Calling.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. For Millennials and others looking to leverage LinkedIn or Sales Navigator at the core of your strategy, I would highly recommend dropping everything and reading Neil Rackham 's books like SPIN Selling. A one size fits all approach simply won't work.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Pointclear

SEPTEMBER 24, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Have a coordinated effort that involves both marketing and sales.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185