Remove 2017 Remove Data Remove Marketing Remove Training
article thumbnail

What Tech Spending Trends in 2017 Predict for 2018

DiscoverOrg Sales

While we don’t have a crystal ball to see what changes the new year will bring, we have something just as good: Data. By analyzing the biggest IT initiatives, spending trends, and pain points of IT buyers in 2016 and 2017, DiscoverOrg can make some solid predictions for the coming year. Data Security is the top 2018 IT initiative.

Trends 181
article thumbnail

2017’s Top 4 Sales Trends

Sales and Marketing Management

Author: Kate Kirby, Content Strategist and Marketer at Conga “Sell more. Surely you heard some variation of that directive during 2017 sales kickoff season. 1: The cleaner the data, the more actionable it can be. The data inside of your CRM can often feel like that old closet in the back bedroom of your house.

Trends 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. ITSMA’s data says that for high consideration technology solutions, this is a myth. True Nurture Opportunities.

article thumbnail

AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.

article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

article thumbnail

Artificial Intelligence and Marketing

Zoominfo

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

article thumbnail

7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.