Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

MAY 9, 2018

Today’s post is our 9 th installment in the series and includes blog posts about passive candidate recruitment, data-driven e-commerce, sales metrics, account-based selling, and more! 4 Ways to Recruit Passive Candidates in 2018. The Definitive Guide to a Data-Driven E-Commerce Marketing Strategy. Let’s get into it!

B2B 113

B2B Sales Cycle Hiring Forecasting 113

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. Louise C– serves as Senior Director, Hospitality Marketing.

Company 156

Company Prospecting Oracle Transportation 156

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Pipeliner

DECEMBER 13, 2017

If you want to perform at your highest level in 2018, you can’t ignore the following trends. From generational changes in the workforce, to the impact of AI, there’s plenty to take into account as you get ready for a successful year. Account-Based Selling Continues Its Return. Deeper Integrations Between Sales and Marketing.

Trends 105

Trends B2B Account Based Marketing Churn 105

Pointclear

SEPTEMBER 27, 2017

For every 1,000 suspects you disposition (complete contact with) between now and the end of this year you should expect (on average) the following results: 40 to 50 fully qualified sales opportunities (not lightly qualified marketing leads). You will be playing catch-up in Q1, 2018 rather than hitting the ground running. Don’t wait.

Sales Qualified Lead 133

Sales Qualified Lead Top of Funnel Funnel Lead Generation 133

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? Account-based selling. 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. 7) Account-based selling.

Top of Funnel 136

Top of Funnel Trends Funnel Decision Maker 136

SBI Growth

JANUARY 16, 2019

Keys to Implementing Digital Customer Experience An in-depth look at different keys to implementing and perfecting the art of the Digital Customer Experience… What Role Does Your Marketing Team Play in The Revenue Desk? An emerging best practice in Key Account Management.

Revenue 168

Revenue Account Marketing Customer 168

Hubspot Sales

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. And this means adopting a brand-marketing mindset.

Ideal Customer Profile 143

Ideal Customer Profile Lead Rank Lead Scoring Decision Maker 143

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know. InsideView, 2018 ).

InsideView 130

InsideView Lead Rank Lead Scoring Account Based Marketing 130

SBI Growth

JUNE 16, 2018

It’s 2018, and developing a world-class marketing organization requires marketing leaders to stay up-to-date with the latest and greatest trends. Omni-channel, multi-tactic, fully integrated marketing campaigns are now table stakes. Gone are the days of set-it and forget-it email campaigns.

Marketing 159

Marketing Campaigns Channels Trends 159

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals. Market conditions.

Account 110

Account Influencer Lead Rank Lead Scoring 110

SBI

JANUARY 24, 2019

Revegy’s 2018 Year in Review Signals Strong Outlook for 2019. The company signed 19 net-new clients in 2018, including its first accounts in the manufacturing and financial services industries. Without detailed account visibility, upsell revenue opportunities remain undiscovered and revenue numbers are missed.

Hiring 76

Hiring Demand Generation Agencies Sales Methodology Demand Generation 76

Drift

NOVEMBER 19, 2018

There are only 27 business days left in 2018. 27 selling days, 27 days to hit your 2018 revenue goal. You probably already have your plan – how marketing can pump more meetings into the sales team’s calendar before we call 2018 a wrap. Every day and hour counts. Which means every meeting counts.

Meeting 91

Meeting Sales Meeting Account Revenue 91

SBI Growth

JANUARY 16, 2019

Leveraging Enterprise Sales Expertise to Accelerate out of the Start-Up Phase Ryan Mang, CRO of Axial, demonstrates how an enterprise sales leader brings the best of the enterprise to a fast-growing tech company… The Account Manager Position is an Endangered Species Customer.

Enterprise 168

Enterprise Enterprise Account Positioning 168

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

Hubspot Sales

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Just having accounts isn't helpful. Cold calling.

Cold Calling 145

Cold Calling Social Media Inbound Face-to-face 145

Hubspot Sales

OCTOBER 26, 2017

So we’ve compiled a list (in chronological order) of the top sales conferences you should attend in 2017 and 2018. AA-ISP Digital Sales World 2018. CEB Sales and Marketing Summit. Sales, sales operations, sales enablement, and marketing executives will learn to improve sales team results. Sales Conferences 2018.

Conference 111

Conference Scale Inbound Hiring 111

Sales Hacker

JANUARY 18, 2018

For those looking to get to know, learn from and network with other sales professionals, there are a slew of out-of-this-world sales events happening in 2018. Top 10 Sales Conferences To Attend in 2018. Rainmaker 2018. Inbound 2018. Dreamforce 2018. Revenue Summit 2018 – Get 20% Off Here! INBOUND 2018.

Conference 85

Conference Inbound SalesForce Lead Gen 85

Miller Heiman Group

JANUARY 31, 2019

Salespeople are highly motivated to sell as many solutions as possible to their existing accounts. Yet most accounts end up getting smaller over time, not larger. Let’s explore three essential selling skills every salesperson should possess to maximize their long-term potential in large accounts: 1. Develop a Relationship Map.

Account 83

Account Decision Maker Maximizer Buyer 83

Hubspot Sales

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. Video prospecting. Highly customized outreach. Active listening.

Hubspot 144

Hubspot Lead Rank Call-back Sales Qualified Lead 144

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Pipeliner

FEBRUARY 12, 2018

Survey participants indicated a need to better articulate value in a market characterized by competition and multiple decision makers on the buying side. More sales professionals are discovering that developing a brand marketing mindset helps clarify the right leading message. Managing Accounts. Download a free trial now.

Decision Maker 61

Decision Maker Face-to-face Survey Lead Rank 61

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. Like many B2B companies, DiscoverOrg has such a wide addressable market. On Mon, Nov 27, 2018 at 12:08 PM, Josh Sutton wrote: Subject: IT or HR? Get free data on YOUR target accounts.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Pipeliner

DECEMBER 29, 2020

We saw ups and downs in the market and uncommon changes in consumer behavior. The changes have drastically affected how we will see the future of marketing. Based on changed consumer behavior, the SEO trends of marketers in 2021 will change as well. Followings are the biggest SEO Trends of 2021 for Marketers: 1.

Trends 98

Trends Marketing Google Consumer 98

Sales Hacker

JANUARY 31, 2018

In 2018, more than ever, you have to EARN that sales meeting. But it’s time for us to set aside our pride and use data to make the right decisions when it comes to identifying your company’s total addressable market. Most people new to sales development struggle with passing qualified meetings over to account executives (AEs).

Sales Meeting 68

Sales Meeting Meeting Telemarketing How To 68

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Partners in Excellence

APRIL 1, 2024

I was 19, not particularly enjoying my Finance and Accounting degree at university, and applied for an internship at a tech startup. 8 weeks later I was their first sales hire, but not long after that I became the VP of sales and built the sales, marketing and CS team as we took the business from 0 to $2M in a year. Sales is service.

Hiring 94

Hiring Travel Quota Coaching 94

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B 180

B2B Strategy Buyer Persona Marketing 180

Zoominfo

FEBRUARY 22, 2023

This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

Consumer 130

Consumer Data Government Report 130

Pipeliner

DECEMBER 15, 2017

At Flannery Sales Systems, we just finalized work with three of our customers on their 2018 sales plans. To ensure that all critical items are in place for a successful 2018, here is a checklist that can be utilized by senior executives and sales leaders. The post 2018 Plans are Set–Time to Execute!

Face-to-face 45

Face-to-face Penetration Compensation Territories 45