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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Get started with our free eBook !

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42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

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28 Surprising Stats About Prospecting in 2018

Hubspot Sales

There are several facts I thought I knew about prospecting. The results are probably not what you’d expect -- but they do bode well for your prospecting strategy. Because most prospects do their own research these days, salespeople often assume they’re not interested in talking until midway through the buying process -- if not further.

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Here Are the Best Books to Read Over the Holidays

Alice Heiman

Many leaders take advantage of the holidays in November, December, and January to read the latest books about sales and leadership. But which titles from 2018 are really worth your precious time? Best Books to Read Over the Holidays. This book shows how to build, orchestrate, and lead sales enablement as a sustainable system.

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15 best cold calling books to take your sales team to new levels

Close.io

They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. Reading books is one of the cheapest ways to acquire knowledge, improve your thinking skills, and as a result, sell more. Best cold calling books for beginners. ?

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5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot Sales

SDR/BDR Skills for 2018. Video prospecting. We’re about to turn the corner into 2018. 1) Video prospecting. Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. Of course, that’s probably one month before video prospecting starts to lose its impact …). Highly customized outreach.

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